When is the Right Time to Promote Your Event?

Right time to promote your event
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You’re planning to host an exciting event in your side of town. You’ve made all the calls, figured the logistics and are confident your performer will show up on time. The nitty-gritty is taken care of to perfection, but now you start to wonder – will 1162 people really show up at the 1162 seater venue you booked?

Get Started Right Away

Event Promotion is a tricky aspect to deal with. While there is no one-size-fits-all, we do know this for sure – it’s best if you promote your event the moment you have finalized it. Whether you’re taking the email marketing route, promoting on social media or doing them all, the earlier you begin to promote your event, the better.

Why Promoting Your Event Early is the Better Way to Go

  1. Better Pricing. More Profits.

When you start to promote your event early, you’re able to understand your target audience’s response to your event earlier. This can be very informative and will lead you into making better decisions for your event. Let’s say you are organizing a concert featuring a Hollywood artist. By getting the word out in advance, as a presenter, you open yourself to multiple opportunities. Divide the promotion into multiple phases. In Phase I, you can set discounted pricing like Early Bird, giving early ticket purchasers the advantage of saving by buying early. Similarly, set surge fees in Phase IV when you’re about to sell out your event to leverage the high demand of your tickets.

  1. Tickets Went on Sale too Soon – Said No One Ever

You never know where your attendees may be driving in from to attend your event. If you’re organizing a live music or beer festival, publish and promote your event at least 90 – 180 days in advance, so attendees coming from far off can plan their schedule better, arrange for travel, accommodation and the likes. Selling tickets days before your event can put your tourist-attendees at a disadvantage.

  1. Get People Talking for Longer

The longer your ticket sales are on, the longer you have people talking about your event. This will get attendees posting about your event on social media, which in turn will improve your social media presence. It can garner interest and even convince friends of ticket purchasers to buy your tickets. This can only do good to your event and event ticket sales.

  1. Avoid Last-Minute Changes

By promoting your event in advance, there’s plenty you can do with the data you receive in the early stages. Use apps like YapStats to track real-time analytics on your sales and associated attendee buying behavior and make changes through the virtual box office in advance. If you notice your ticket sales for the reserved seating section at your venue is lower, you can block the said section and add more general admission seats! Make sure you’re using the right event ticket booking system that gives you the flexibility to make this change.  

  1. Get Your Event To Be Popular On The Internet

If you’ve chosen to promote your event online, SEO is one of the main ways to go. But what it also is, is a slow process. By promoting your event early, you can optimize your event to show up higher in the search rankings and in turn, get more people to see your event online. Use the right online ticketing system that’ll give you the ability to make your event page SEO friendly. This will drive traffic and allow you to advertise your event for free.

While promoting your event early is absolutely essential, you should also ensure you don’t overspend on the ticketing fees for that awesome event you’re organizing. Publish your event early and make use of the Holiday Season offers we’re running. Create an event and sell your tickets online for 25% OFF for any event you create on Yapsody.

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