Posts related to Event Marketing

We’re an era drowned in data, content, and technology. Event data falls right in the center of these crucial success metrics. Your event content and event technology are fairly easy to grasp but the data …


As an event marketing professional who doubles up as an event organizer, managing multiple social media accounts can get hectic. This is because you can’t wiggle your way out of social media when approximately 90% …


Marketing services that help improve and align your event marketing strategies to improve your business standing online are plenty. However, the event industry is quite dynamic, having to transition their planning and management according to …


Instagram has increasingly become the event planner’s favorite social media platform due to its highly visual and interactive functionality of engaging their audiences. Apart from its cross-posting ability, Instagram also lets you integrate your ticket …


Event marketing is helpful for improving your conversions effectively if done right. Amongst an ever-growing community of event organizers, event marketers, and hospitality professionals, event marketing is that common thread that sets them apart.  Through corrective …


Event branding is not just your event production value. It’s a culmination of major elements such as the online ticketing portal, your brand collaterals, relevant sponsors, speakers, e-tickets, social media, and lastly the type of …


With video content taking over the web traffic, event marketers and venue owners are building their YouTube strategy to amplify their brand to a wider audience. Being a community and social media heavyweight, a sizable …


YouTube has evolved into the world’s largest online video platform apart from being a must-have social media platform. Although event marketers and hospitality giants are present on Instagram, Facebook, and Twitter for their social media …


Every event marks an exciting opportunity and responsibility for event marketers to showcase their brand persona or business to their current batch of event attendees and potential audiences. Whether you're planning a conference for your customer …


Twitter can be a tough nut to crack for event managers. Being a real-time microblogging platform, event management companies and their team of event marketers can only allocate a limited amount of their time and …


Twitter moves above and beyond to enhance its user experiences with new enhancements and features regularly. With Twitter doubling its character count from 140 to 280, it opened up a new format of SMM for …


With the vaccine rollout imminent, many hospitality and entertainment businesses are looking forward with high hopes for organizing their events. Coming out of hibernation that 2020 was, many are looking to amp up their lines …


For the uninitiated, SEO stands for Search Engine Optimization, which is an online practice of improving the quality and quantity of website traffic through search engines. To improve your event visibility and sell tickets online …


With Yapsody, your event ticketing journey starts by building up your personal domain and branches out further into personalizing every element that makes your brand stand out through organic marketing solutions. You can... Customize, Optimize, & …


With the “New Normal” settling in progressively, the event industry is evolving and so must your event branding strategy if you believe in “survival of the fittest”.  From taking the virtual route for hosting events, …


Online engagement is at an all-time high and so are the event marketers who are vying for your audience’s attention. With the “New Normal” upon us, it seems that the phase-wise opening of businesses has …


Much has been said and done about taking the virtual route for hosting live events. However, your brand presence goes far beyond just hosting weekly online events. We shared insights on Creating Value Through Your …


With COVID putting businesses on an indefinite standstill, many in the event industry have decided to turn this breakdown into a breakthrough. Being still doesn’t really mean halting all your activities for good. We’ve witnessed …


Facebook and Instagram are two powerhouses of social media platforms that have become a crowd favorite among event presenters and attendees. It’s easier to share, find, and buy event tickets through these platforms apart from …


One thing every event organizer dreams about is a SOLD OUT EVENT. No one enjoys a live music concert or a conference with a handful of attendees turning up. The more the merrier is the …


We recognize that non-profit entities exist for the betterment of the communities. We continue to do our part to support those communities globally. With our event ticketing platform, it's also possible to raise funds while …


You can bring the best speakers, artists, and comedians on board and plan out an exclusive event at the most electric venue in town. But if you don’t go that extra mile, you’ll be missing …


An event doesn’t begin when your attendees enter your venue. The event experience begins the moment you create that first impression in their minds. That’s where your main event page comes in the picture to …


Online video has become the go-to marketing format for event marketers and planners worldwide. Video is the most-consumed format across all popular event marketing platforms like Instagram and Facebook. YouTube itself has over a billion …


A few glasses were broken on the dancefloor, a laugh riot ensued when the jokes were doled out, or perhaps the audience experienced a eureka moment when your keynote speaker delivered that mind-bending quote. Basically, …


2020 - a catchy, well-rounded number that must’ve given event marketers a few eureka moments already to leverage it into their event marketing strategy. As we plunge into the New Year 2020, it’s time to …


2019 is on the verge of wrapping up and we’re about to transition into a new year that will usher in a new set of event marketing features and trends. Our Enterprise Grade features elevate …


For the uninitiated, SEO stands for Search Engine Optimization, which is an online practice of improving the quality and quantity of website traffic. Deciphering Google’s search engine algorithm requires a true master as it’s getting …


How to make your attendees fall in love with your event right from the entry point till the exit? Maybe it’s the headliners that will elevate your event experience? Or perhaps how smartly the seating …


MailChimp is a leading email marketing platform designed to automate your marketing process and grow your event attendees. With our MailChimp integration, you can quickly import your customer list into your account and take off with …


If the event industry is your home ground, you’re about to go on a rollercoaster of a ride with some good, bad, best, or ugly moments. As an event manager, wearing multiple hats to pull …


Storytelling can humanize your brand, bring it to life by making it relatable, and by the end of it, make it memorable. As an event marketer, the process of your event promotion and ticket booking …


Being a part of the event industry comes with its own set of joyful and painful moments. While seeing a sold-out status can give you immense happiness, last-minute cancellations can induce one of the worst …


In event marketing, planning without building attendee personas, is like shooting in the dark. With two decades of industry expertise spanning concert promotion and production, we bring you insights that will streamline your event planning …


Instagram and Snapchat have turned out to be much more popular amongst teens worldwide, surpassing the once-dominant Facebook. Instagram is adding over 300 million active users each month whereas Facebook adds 228 million. It comes …


Organizing events and selling tickets manually has been your forte. But this time you decided to be a little more efficient and look for an event management software that’ll save you time and money. With …


As the lucky local European, your weekends are probably packed with travel plans to the nearby beautiful country or you may want to go camping in the woods. But if all of this is done …


Home to the beautiful beaches, unique species of animals, birds and reptiles and barbecue lovers, Australia is a beautiful country for nature and food lovers. If you’re planning a visit to the 6th largest country …


A sold-out event is every event manager’s dream. To achieve this favorable outcome, an event manager uses every social media platform without realizing whether his target audience uses the platform or not. Imagine you go …


From beautiful landscapes to multicultural festivals, the United States is considered a great travel destination. Most people plan their vacations in a way that it coincides with popular festivals like Mardi Gras and Aloha. Whether …


Tired of the busy schedule and back to meetings, you decide to take a break next weekend. So, you plan to attend a concert to relieve your stress and return all powered up. But as …


From Mark Twain to Groucho Marx, American comedy has evolved with every generation. Be it through comedy shows, stand up comedy or through open mics, get ready to enjoy live performances as they tickle your …


Munching on Timbits and sipping on Tim’s coffee, you decide to host a concert in Montreal, Canada. Exactly 7 months before the event date, you set the budget, book the venue, finalize the dates and …


Are you looking for romantic date ideas? Let me tell you, you’re not the only one. We all run out of ideas once a while and look for date night ideas online. Whether you’re looking …


“Lights, Camera, Action,” says the director and you know you're about to witness a phenomenal show. Be it comedy or a serious suspense drama, good stories can transport you into a different world even if …


Conferences are a great place for networking and sharing ideas. Planning a perfect conference can mean sleepless nights for event presenters. With a multitude of tasks to handle, you are capable of jeopardizing the conference …


You’re planning to host an exciting event on your side of town. You’ve made all the calls, figured the logistics, and are confident your artists will show up on time. The nitty-gritty is taken care …


Home to the greatest personalities like The Beatles, Rolling Stones, Queen, Phil Collins and David Bowie, United Kingdom unites people from diverse cultures and different communities through music and events. Whether you like pop music, …


What's the one common thing between an event and Facebook? They're able to draw communities together in a single venue and platform respectively. With more than 2.89 billion monthly active users (September 2021), Facebook has …


Promoting events with the right marketing techniques can increase your event’s visibility and bring in relevant audiences. If not done right, there are chances your event could go unnoticed.  If you are an event presenter or …


When you start planning for an event that is high on brand value, you consider generating relevant event sponsors, high-profile attendees, guests, affiliates, and logistics partners. That is the right approach to go about shaping …


When getting ready for marketing your next big event, the first step you need to take is picking the right Social media channel. Often, companies get lost in the higher-level tasks of choosing the right …


Being successful with events requires audience segmentation, preparation, collaboration, and engagement. Based on our industry analysis, a majority of event marketers believe their biggest challenge is improving their event conversions. Kickstarting your marketing well in …


As social media marketing becomes an integral element for every business, figuring out what works best on these platforms will maximize your event marketing impact. With video being projected to claim 82 percent of all …


Basically, every part of the business seems to be satisfying an equation. Even the one that’s allegedly a “risk” is actually working on probability equations. Fundraisers, on the other hand, have a softer edge and …


Planning an event is tough as it ideally takes several months to plan and promote an event successfully. Event managers, however, are required for efficient online event promotion. Event managers have to work against time …


Event blogs have become crucial for event websites. A well-written blog does a tremendous job in marketing your events and shows and helps improve your brand engagement. Otherwise, a lousy blog post that lacks punch …


Are you able to build a decent number of followers on Twitter? Buying followers is easy and appears overwhelming. But, how many of them would genuinely be interested in your events?  They won’t be able to …


Loyal event fans are your biggest brand advocates as their recommendations can drastically influence your event promotions & sales. Their recommendations and word of mouth can influence their network and can be a strong driving …


Twitter ecosystem and community have definitely witnessed many phases and enhancements that involve enhanced user experiences. After canning the character limit, they have has released a new feature – Twitter Polls – and here’s how …


A few years back if you were flaunting conference passes, your peers would be charred out of jealousy. Today, if you do the same, people can have a good laugh and will point you towards …

Guide To Planning Christmas Parties

Christmas is just around the corner bringing with it the winter joy, mistletoes, plenty of shopping, and of course parties. The winter holiday season is perfect for hosting a Christmas brunch or a dinner party …

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Data Indicators To Measure Your Event Success

We’re an era drowned in data, content, and technology. Event data falls right in the center of these crucial success metrics. Your event content and event technology are fairly easy to grasp but the data …

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Guide To Planning Halloween Parties

Halloween events and parties are all about the spooky spirit of the season and having a thriller of a time. However, as an event organizer planning a Halloween party requires creative event management that will …

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