Posts related to Event Strategies

Halloween events and parties are all about the spooky spirit of the season and having a thriller of a time. However, as an event organizer planning a Halloween party requires creative event management that will …


As an event marketing professional who doubles up as an event organizer, managing multiple social media accounts can get hectic. This is because you can’t wiggle your way out of social media when approximately 90% …


Time management is an essential skill set when planning, organizing, and marketing an event. While using our online ticketing features, you have all the flexibility needed for effective event management, revenue stream optimization, branding, and …


Exclusive invite-only events represent a certain degree of class, sophistication, and luxury for your event attendees who prefer privacy over anything else.  From conferences, award expos, networking dinners, movie screening, or a VIP night at your …


After all is said and done, if the event tickets don’t sell out well before showtime, it can be a bit of a let-down for event organizers and hospitality venue owners. No matter how well …


LinkedIn has become synonymous with professional networking while doubling up as a job-hunting portal. Although it is not your typical platform for organizing or promoting your events, it’s the perfect platform for organizing events and …


Retaining your event audiences is just as important as acquiring them. During the peak COVID times, we had launched our COVID-19 Resources to help event presenters navigate the new normal with a new set of …


Your event is only as good as the people working behind the scenes - your trustworthy team and crew members who make it happen.  We want the magic of teamwork to unfurl by maximizing your enterprise’s …


Price Your Tickets, Integrate Payment Gateways, Maximize Revenue! Signing up with Yapsody is the prerequisite to start maximizing revenue from all those events and shows that you’re organizing. Whether you’re a standalone event organizer or a …


Welcome back to our monthly blog round-up series of 2020, YapStories, where we do a round-up of the best blogs -  insightful industry pieces, tips & tricks, COVID event planning & marketing resources that provide …


Looking for the quickest way to turn around your event business strategy during the pandemic? Designing an effective audience feedback form or survey will catapult your event planning strategy into overdrive. Each event type and …


The key to success in the new normal of event planning has taken a swift turn - for better or for worse depends on your perspective. Apart from enhancing your event operations in the new …


As an event organizer, your work isn’t over until the last set of guests leave your venue with a smile on their faces. You’ve done everything in your power to plan, promote, and sell tickets …


We recognize that non-profit entities exist for the betterment of the communities. We continue to do our part to support those communities globally. With our event ticketing platform, it's also possible to raise funds while …


Online video has become the go-to marketing format for event marketers and planners worldwide. Video is the most-consumed format across all popular event marketing platforms like Instagram and Facebook. YouTube itself has over a billion …


A few glasses were broken on the dancefloor, a laugh riot ensued when the jokes were doled out, or perhaps the audience experienced a eureka moment when your keynote speaker delivered that mind-bending quote. Basically, …


2020 - a catchy, well-rounded number that must’ve given event marketers a few eureka moments already to leverage it into their event marketing strategy. As we plunge into the New Year 2020, it’s time to …


For the uninitiated, SEO stands for Search Engine Optimization, which is an online practice of improving the quality and quantity of website traffic. Deciphering Google’s search engine algorithm requires a true master as it’s getting …


Experiencing your favorite artist, band, or DJ in a live music event can be a life-altering moment. It’s one thing to enjoy your favorite playlists at a house party but quite the other when you’re …


How to make your attendees fall in love with your event right from the entry point till the exit? Maybe it’s the headliners that will elevate your event experience? Or perhaps how smartly the seating …


If you’ve read our blog - How To Build Attendee Personas For Your Event, it should've given you a fair amount of knowledge in navigating your pricing strategy based on different audience personas. However, sometimes, …


Pricing event tickets for different event types and audiences can be one of the most exhausting tasks for an event manager.  As an event manager, you should know which pricing strategy will work with different …


MailChimp is a leading email marketing platform designed to automate your marketing process and grow your event attendees. With our MailChimp integration, you can quickly import your customer list into your account and take off with …


Whether you’re an owner of a casino, restaurant, theatre, or a sports club, once you’ve established consistency in hosting events, you’ll need a talent buyer to boost your business.  For the uninitiated,  a “Talent Buyer” …


Storytelling can humanize your brand, bring it to life by making it relatable, and by the end of it, make it memorable. As an event marketer, the process of your event promotion and ticket booking …


PayPal is a global payment system that supports online money transfers and functions as a highly secure payment gateway for many businesses worldwide. As of 2019, it has 286 million active registered accounts that allow …


In event marketing, planning without building attendee personas, is like shooting in the dark. With two decades of industry expertise spanning concert promotion and production, we bring you insights that will streamline your event planning …


A fundraiser is a great way of sharing and caring for your community. Helping your communities by raising money is just as fulfilling as planning the entire event. Whatever inspires you to plan or support …


Putting together a fundraising event is a complicated task – even experienced corporate event companies sometimes disagree on the best way to proceed regarding certain aspects of the planning process. However, when raising money for a …


Am I going to hit the jackpot? That’s a question that pops into everyone’s mind when they’re at the casino. People love casinos because of the excitement, thrill, atmosphere, and high probability of winning something. …


Everyone loves a good Halloween party. It’s that time of the year when people can be spooky and fun at the same time. While most of us love a spooky, horror-filled Halloween night, some love …


As an event organizer, you and your event attendees are vulnerable to dynamic challenges from time to time. We’ve noticed that event ticket pricing strategies can be one of the trickiest aspects an event presenter …


You’re planning to host an exciting event on your side of town. You’ve made all the calls, figured the logistics, and are confident your artists will show up on time. The nitty-gritty is taken care …


Event pricing is a major deciding factor for your attendees wanting to be part of your event. A well-planned event pricing strategy can give you that edge of more than just bagging happy event attendees. …


Event blogs have become crucial for event websites. A well-written blog does a tremendous job in marketing your events and shows and helps improve your brand engagement. Otherwise, a lousy blog post that lacks punch …


Even though social media is presiding over the entire marketing landscape, email marketing remains just as effective as a marketing tool for event presenters. And if you don’t agree with this statement, it’s probably because …


For most event presenters and venue owners, accepting mistakes and handling criticism are the two major weaknesses that keep holding them back. That feeling when you spend sleepless nights creating your event agenda, and your …

YapWrapUp 2021: Yearly Round Up
YapWrapUp 2021: Yearly Round-Up

One thing can be said about 2021 - it wasn’t as unexpected and demotivating as 2020 turned out to be for the event industry. With event organizers taking off on the virtual route and then …

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Types Of Vendors You Need At Your Event
Types Of Event Vendors You Should Hire

Event vendors can occasionally be the crux of your event planning campaign. Event planners know how hard it can be to work with different vendors to make their event experience stand out. It also plays …

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How To Choose Your Event Planning Niche?
How To Choose Your Event Planning Niche

Event planning as a career can play out through different genres, niches, and expertise. If you’re someone who’s just starting their event manager journey, you might be considering the best course of action to make …

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