Event Seating & Ticket Types To Boost Your Turnout

Event Ticket Types

SOLD. OUT. EVENT. Three words that can make an event presenter’s day. Though this is easier said than done, a few elements can boost your chances to sell out your event. Giving your audience the choice of multiple ticket types with our Flexi-Ticket Pricing is one of them. To make sure that you don’t get it wrong and end up confusing your potential attendees, here are the event seating options and combinations of ticket types that you could go for.

Event Seating Types To Boost Your Turnout

1. General Admission Seating

General Admission allows your attendees ease of entry to the event and the seating is usually on a first-come, first-serve basis. Hence, while there are seats for every attendee, it isn’t fixed as in reserved seating. It is one of the most common ticket types that an attendee can choose to buy anytime.

When to Use General Admission Seating

General admission can be used for any type of event as they are usually less expensive than reserved seating tickets. It is suitable for attendees on a budget, letting them enjoy the show without having to burn a hole in the pocket. With our ticketing platform, you also have an option to hold general admission tickets for special guests from the Virtual Box Office.

2. Reserved Seating

Reserved seating, on the other hand, lets your attendees choose their seats and sections from the event seating map available on your Online Ticket Store while booking their tickets. When you create a pool of reserved seating tickets, your attendees don’t have to rush to reserve their preferred seats. They can arrive at the venue stress-free and the best part is reserved seating allows them to select the VIP seats at a higher price.

When to Use Reserved Seating

Reserved seating works best for sporting events, live concerts, clubs to name a few. If your event is a seating event, it allows your attendees to sit back and enjoy the performance. 

Also, consider the age of your attendees when choosing your seating arrangement or you can end up ruining their experience. Whether it’s an international film festival or a theatrical drama, you can offer multiple ticket types and let your attendees enjoy the performance from their choice of seat.

Read more about General Admission vs. Reserved Seating and which one to choose for your next event.

Ticket Types To Boost Your Event Turnout

1. Group Tickets

Group tickets generally offer discounts and exclusive packages for larger groups. Who doesn’t love a great deal? Whether it is for a group of friends from college or a team from work heading out to de-stress, offer different types of discounts that will immediately boost your event attendance

When to Use Group Tickets

Use group tickets in the form of early bird discounts for larger events like live music concerts, festivals, and conferences where the ticket cost is high.

Perfect for events that will be frequented by friends or family together, such as a gala dinner, pub crawl, conferences, or a movie premiere, group tickets are perfect for event organizers who want to sell a fixed number of tickets in one go.

2. Themed Promo Code Tickets

Whether you’re planning a Halloween party or a Christmas get-together for your community, themed promo code tickets act as an added benefit for potential attendees to buy tickets online. Selling these tickets in advance creates excitement among attendees and makes the event buzz-worthy. Don’t forget to bring out the feel of the holiday-seasoned events with our Ticket Customization feature.  

When to Use Themed Promo Code Tickets

Let’s say you’re planning a New Year’s Eve party. Use a themed promo code like NY2019 or NEW19 to sell your tickets online. Combine it with a special offer and see a sold-out status in no time. Use our Surcharge feature to supercharge your event revenue when they’re about to sell and boost your bottom line.

3. Giveaway Tickets

To engage with a larger audience, presenters organize contests. Giveaway tickets can be used as a prize for these contests on social media. From free entry tickets to free coupons for food stalls and dining, anything that’s free attracts potential attendees to your event.

When to Use Giveaway Tickets

Utilizing giveaway tickets is an effective strategy to amplify event promotion and boost engagement. You can use them to generate buzz for a new event, incentivize social media engagement, or attract attendees when ticket sales are sluggish. Additionally, giving away tickets can strengthen relationships with influencers or reward loyal customers, fostering a sense of goodwill and community.

4. Early Bird Ticket

The ‘Early Bird’ ticket, as the name suggests, are tickets sold with heavy discounts during the pre-sale period. Tickets like these create a sense of urgency among attendees to buy tickets quickly, creating a sense of FOMO. No one wants to pay a higher price for the same ticket, do they?

When to Use Early Bird Ticket

Use these types of event tickets when you know there’s enough time for the event and you want to ramp up your ticket sales process. Offer early bird tickets for events like a future conference or a live music concert during your ongoing event to expedite the pre-sale process.


These event ticket types are sure to be a game-changer for your next event. Besides this, choosing our event ticketing features will help you effectively streamline your event management, revenue generation, event branding & customization.

Our event ticketing platform is suited for a diverse range of event and venue categories and is preferred by hospitality venues & event organizers worldwide. 

Sign up now and sell out your next event.

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