With the majority of kids preferring to spend time on mobile devices, it’s challenging for parents to keep them off the screen. However, outdoor activities like a sports event or a musical are great for keeping them off their devices and encourage socializing. You may be adept at planning a successful and fun kid’s event, but if you don’t promote it right, all your hard work can go in vain.
Here are some of the standard practices to follow while promoting a kid’s event
1. Connect Through Social Media
Most parents use social media to socialize with friends or keep tabs on current affairs. Since your target audience is online, go on and share the kid’s event you’ve planned on Facebook, Instagram, and Twitter.
Roll out contests, quizzes, and offer giveaway tickets. When you can concince with your attendee’s parents online, there’s a high chance of improving your event conversions.
2. Personalize Your Emailers
Work on creating your contact list that targets parents, teachers, babysitters, and daycare providers. Collate their email addresses through contests on social media or by calling up schools.
Use our email marketing integration to send out personalized email invites for your event. Let them know how the event will benefit their kids and what it offers. Offer additional discounts or pre-sale tickets to schools or daycare as through them you can get maximum attendees.
Read our case study on How Loveland Classical Schools Pre-Sold Their Tickets & Tracked Sales Using Yapsody.
3. Enhance Your Event Visibility
Parents and guardians are looking to keep their kids engaged in offline activities, so they’re constantly searching for upcoming kid’s events. If you want more people to find your event easily, SEO Optimization is crucial.
You need to optimize your content, meta description, and title with the most relevant keywords. Through optimized content, your event ranking will improve which means your event page will show up before your competitor’s. Learn how you can Enhance Event Visibility Through Search Engine Optimization.
4. Build Your Blogging Strategy
Blogs give the readers a gist of what your events are all about. If you’re hosting a Cinderella drama or perhaps a Christmas party for kids, you can start planning for blogs talking about such events. Not only will you build your online engagement but even kids of a certain age range can read up on it and build their knowledge. Blogs can be informative and visually compelling to help you reach your target audience.
Here are 7 Reason Why Your Brand Needs A Blog.
5. Targeted Ads
Kids are frequent online gamers. You can use this situation for your benefit through online advertising. Run some targeted ad campaigns for your kid’s events but ensure that your ad is interesting for the kids. Make sure your event ad is not displayed too many times as it will cause a reverse effect on your event promotion.
6. Flyers & Banners
Be it an arts festival or a sports week for the kids, place flyers and banners of your event everywhere so there’s maximum participation. Remember the placement plays an important role in reaching out to the maximum audience. Schools, buses. parks, malls, food courts, and bookstores will be prime for banner placement. The more people will see your ads, the more crowd you can expect at your location.
Additionally, design your flyers or banners with the event theme. For example, if you’re hosting a magic show, add pictures of the magician performing the magic. Alternatively, let the magician amaze the kids with a few tricks near the school and hand out the flyers.
7. Radio Jingles
Want to promote your Christmas party games for kids and their families? Reach out to almost everyone through radio ads and holiday jingles. Parents generally listen to the radio while driving, traveling or during a workout.
Let the RJ broadcast all the information about the kid’s event. You can also organize an interview with the artists and performers of your event for additional radio airtime. That way, your events get better exposure and can lead to a sold-out event.
While you organize the best of the events to keep the kids entertained, you’ll need a ticketing partner to offer your attendees a great ticketing experience. Zero down on Yapsody for your event ticketing needs as we offer a host of online ticketing features at affordable pricing.