New Year Resolutions – ideally, we should start with the statistics of how many people make them every year and how many actually end up living up to them, but I don’t really think that would’ve made sense. Why?
Because we’re not talking about normal people with unrealistic self-goals here, we’re talking about event planners who make dreams come true on a day-to-day basis.
So, since we’re making New Year resolutions this year, why not go back to the basics to be better?
1. Do Better Than Your Best
In event planning, everybody is trying to be the best, but nobody really achieves perfection. But, you do get to improve at every step of the way and, if nothing else, you can always be a better version of yourself. No matter how big or small an event is, you will be able to find out at least one place where you screwed up and one point where you completely nailed it.
The key is to keep learning and unlearning, whether it is from your mistakes or others’ experiences. Take up interactive events, read our Yapsody blog, attend events and make a mental note of how they’re doing it, and don’t be afraid to try out something new. For all you know, it might end up being your “thing”.
2. Strike A Balance
You’re struggling to meet a deadline, you are living off planners and espressos, and you have just ceased all contact with your personal life. That’s pretty much every event planner’s life summed up. Though, that’s not how it is supposed to be.
Incorporate physical and mental wellbeing into your schedule and this might mean relying on your team members and our Enterprise-Grade features for support. Let go of the unnecessary stress because even though it comes with the job, it’s unnecessary.
Don’t forget to peep through our Effective Time Management Tips to make your New Year’s resolutions stick.
3. Choose Your Events Wisely
Events that just come and go like wind aren’t what you should be opting for when you’re trying to build your brand. Create and manage events that let you engage with your audience better. Most importantly, though, learn to say NO. It’s an innate quality of an event planner to accommodate everything that comes his way.
Signing up with Yapsody lets you automate all your repeat shows and back-to-back events along with 24/7 support, so, make sure you’re choosing your event ticketing partner wisely that will help you relax.
4. Opt For Event Tech Solutions
Not just because 95% of the event planners are doing it, but because it’ll really lift a huge load off your shoulders. A few years back in time, event planners were spotted in the middle of mayhem carrying bundles of documents, bills and checklists stuffed hastily in mismatched folders, yelling instructions to their team. Psst! With Yapsody, you can keep those hassles in the 90’s era and move forward with new innovations aligning with your New Year resolutions.
Need a glimpse of how we’ve been making life easier with technology? Download our mobile apps – YapScan & YapStats. Also, learn more about Turning Your Ideas Into Flawless Event Tech Solutions.
5. Leave A Lasting Impression
This might sound really crazy, but when you’re setting up an event, there are two times when you make “the first impression”. Both these times, the impression that you leave is going to be equally important. First is when you’re getting people on your Online Ticket Store.
The second is when your attendees are queuing up outside the gates of your venue and the situation becomes simply chaotic i.e. onsite registration. Focus on both these aspects equally that will create a long-lasting impression in their minds.
6. Add Discounts & SELL OUT
Don’t just aim to break even. For every event you do, make sure you’re working towards improving your event conversions entirely. Every event is different, and there’s no foolproof way to ensure that you end up selling out each one using the same formula, but keep reading and gathering tips that you can try out.
At the same time, devise strategic ways of working around your events in order to get to a point where you can say, “Sorry, we’re out of tickets!”
Based on proven history, using different types of discounts works in every event planner’s book to sell out their events.
7. Lead By Example
Because it doesn’t matter whether you’re working for someone else or are your own boss, you’re going to have a team under you who’ll be looking up to you for inspiration. Always motivate your team members – appreciate them when they do something good, and when they don’t, remind them of the times they did. Leading by example and nurturing relationships are one of the top 10 commandments of an event manager so make sure you abide by them.
These aren’t definitive New Year resolutions that you need to stick on your bathroom mirror; these are outlines of the realistic goals that you’re going to bind with timelines and numbers and actually work to achieve them. All the best in your endeavors and a very Happy New Year, y’all!