If you want to build brand awareness, or relationships with clients and business partners, a corporate event is THE way to do it. However, what are the things you need to keep in mind to make sure your corporate event meets the above goals?
SET YOUR GOALS CLEARLY
That has to be the first thing on your mind – to have clear objectives. Depending upon the kind of goals you want to achieve with this event, you can proceed to decide what kind of an event would be suitable. Later, you also have to take into account the attributes of your target audience, the impression you want to create on them, and what can you attendees gain from your event.
For small business owners and start-ups, events can be a little heavy on your pockets. So, you could collaborate with similar businesses to share the workload, expenses, and of course, the benefits. You could even hire a professional event organizer to make sure your event is remembered by all your attendees. Also, ensure that the marketing needs of each of the businesses are met during the event.
HELP IS GIVEN TO THOSE WHO ASK FOR IT
And if this is your first time at organizing an event, you need to ask for it. Most people think – “How much efforts is it going to take me to put up an event that’s only going to last a few hours?” and the answer is A LOT. Setting a date, finding a venue, organizing a team and allotting tasks, finding caterers, putting up decorations, sending invites – it’s a seemingly endless list. Don’t panic; ask event organizers or those who have done it before to help you out. In such cases, collaborations can be highly beneficial.
THE RIGHT KIND OF PROMOTION
More than what you say or how you say it, the right kind of promotion relies on where you say it. Once you know who your target audience is, you’ll be able to find out their online and offline hangouts, and carry out promotional activities there. Facebook, Twitter, email, blog posts are regulars when it comes to social media. Apart from these, you could go up to your customers and clients and get the word out about your event face-to-face, encouraging your team members to do the same, too.
Even after the right kind of promotion, you might want to be on the safer side and ensure attendance by offering the right kind of incentives. A remarkable guest speaker, a quirky theme or venue, interesting interactive sessions, all pose as points that intrigue attendees and make them register for events. In fact, they might even recommend your event to their friends, increasing your ticket sales and filling up your venue.
Who doesn’t like gifts, now? All kinds of freebies make attendees happy. You don’t have to necessarily provide them with expensive ones, promotional goodies, product samples, information packets, all are real charmers. They leave a good impression and promote brand awareness.
Where there is scope of being better, there is scope for growth. Getting feedback from your attendees is extremely important so that you can figure out your flaws and correct them, and polish the things you did right. Yapsody lets you have a personalized FAQ section on your online ticket store, and you can even mail your attendees a short questionnaire. Apart from that, publish blog posts and update your Facebook and Twitter with the highlights of your event, so that your attendees have access to their wonderful moments they spent at your event.