Promoting an event through the right channel can increase your event’s visibility. If not done right, there are chances your event could go unnoticed. If you are an event presenter looking to increase the visibility of your event to the maximum audience, you’re at the right place. This blog will give you an insight into what is SEO and how to use it to promote your event to more attendees.
What is SEO?
Search engine optimization in simple words is a way of optimizing the content on your webpage to increase the quality and quantity of traffic, thereby improving your rankings in the results of Google’s search engine results page.
It increases the visibility of your event to a larger audience. When done right, SEO can get you on the first page of the search engine results. To be in the top 10 list of search engine results, you’ll need to know the key factors to work on and we’ll tell you just that.
Top SEO Parameters for Good Ranking
Title – This is the first thing that gets displayed in the search engine results. Consider this to be the heading. The keywords you add in your title should also appear in your event page’s content, meta description and URL for maximum optimization. Keep it as relevant to the theme of your event as possible, while ensuring that it contains the kind of keywords your potential audience is most likely to look up on Google. Also, keep the title length less than 60 characters because titles having more than 60 characters are truncated by Google and shown with an ellipsis (…) at the end of the title. Let’s say your casino is hosting a performance by Sir Mix-a-Lot, the title should be “Sir Mix-A-Lot tickets LIVE at Sycuan Casino – El Cajon, California”.
Meta Description – Meta description is a short summary of your page that will be displayed in your search result. Again, it has to be keyword-rich, informative, and eye-catching to compel your attendees to click on the search result. Keep it less than 160 characters as Google will most likely truncate it, if it exceeds the limit. Write a creative meta description that’ll intrigue attendees and have them click on the event link. Be very specific with your keywords and include them at the beginning of the description. For instance, your keywords are ‘buy tickets’ and ‘The Stylistics’. In this case, your meta description should look something like this – ‘Buy tickets for The Stylistics. Watch them perform LIVE at Sycuan Casino, El Cajon, CA this July. Tickets on Yapsody’.
Selecting the Right Keyword – By now you know the significance of keywords and what role they play in page ranking. That being said, keywords are ranked based on relevance. Hence, choose your keywords carefully. To give you a better idea, let’s say the legendary
Charley Pride is performing live at your casino and your casino happens to be located at Walker, MN. For this event, ‘upcoming events’, ‘Charley Pride’, ‘Walker, MN’ and ‘casino events’ are some of the relevant keywords you should use.
How SEO Can Benefit Events
In the simplest of terms, SEO increases the “organic” or “free” reach of your event page and reaches out to a larger potential audience. With more attendees, you can accelerate online ticket sales. In the end, happy attendees = happy you.