Being successful with events require a lot of research, preparation, collaboration, and engagement. According to research, 36% of event marketers believe their biggest challenge is increasing event registration.
Kick starting your marketing well in advance ensures that activities such as resource allocation, promotion, and engagement is performed more effectively resulting in higher conversion. Marketing coupled with a proper strategy will further catapult you to higher engagement levels and even sold-out events! Here are 5 ways to use targeted event marketing strategy for your events.
1. Make yourself easy to find
Not only should you post online content regularly, but you must also make it easy to find. You can share content by bundling with different content on your website or social media channels. For instance, if you have 3 or 4 events lined up for the month of May, then you can promote it as “Upcoming events for May 2018” on a single page and promote it on social media as well as different channels, which will make it easy to find your events in a single location.
You can also create a hashtag for your event and while posting anything related to that event, you can post using that hashtag. Make sure to use a hashtag which is unique, so that recollection is easy and your attendees can then follow your event updates.
2. Promote events using paid ads
Social media platforms are making it difficult to reach your attendees organically. According to a recent update by Facebook, they have implemented changes in their algorithm. Priority is now given to content from the user’s friends and families over the content from businesses and news websites.
This is not only about Facebook, it is also about other platforms like Twitter and Pinterest. They are going to give more preference to paid ads over organic content generated by companies. Platforms like Facebook and Twitter costs less compared to other traditional ad platforms like TV or print ads. Additionally, they give you better options of targeting attendees based on user location and interest. So in order to reach your attendees, create ads and promote using mechanisms like Facebook Pixel. Yapsody gives you the option to easily integrate your Facebook Pixel, which helps to promote your events to individuals who are more likely to purchase.
3. Be in touch with your event registrants via email
You need to keep engaging with your event registrants. The best medium to stay in touch with your audience is email marketing. According to a research, 73% of in-house marketers worldwide said that email marketing provided a strong ROI.
Therefore, you must leverage email marketing but keep in mind that you need to send personalised emails in order to improve effectiveness. To evaluate the effectiveness and success of your email campaigns, you need to keep track of the “open rate” and “click through rate” of emails and also check the conversion ratio – recipients who are reading your email and purchasing tickets. All these parameters can be tracked through Yapsody’s upcoming “Email Marketing” feature.
4. Improve SEO of your event landing page
SEO is the 2nd most effective medium for marketing after email marketing. Investing in SEO takes a lot of efforts, but the effects are long lasting. You need to work on both on-page and off-page SEO activities to get your event at the top of the page rankings by search engines.
Yapsody provides SEO customization for your events, which helps you to edit on-page SEO elements like title, meta description and meta keywords of your events thereby helping your events rank higher by search engines.
5. Create a buzz around your event
When it comes to your event, your performing artists and special guests are the primary stakeholders. If you want your event to be a success, make sure that your primary stakeholders leverage their popularity and power to influence by creating a buzz around your event on social media platforms. This is the most organic and effective way to promote your event, since it attracts potential attendees who pursue those performing artists and special guests on social media as well as keep your event registrants engaged.
To make your event a success, you need to start doing these promotional activities in advance. Email marketing and SEO are the primary channels you should use to target your attendees, as they have better ROI compared to all other medium. Implementing these tips will help you stay in touch with your attendees, and get the most out of your targeted event marketing strategy.