Posts related to Event Marketing

As an event marketing professional who doubles up as an event organizer, managing multiple social media accounts can get hectic. This is because you can’t wiggle your way out of social media when approximately 90% …


Marketing services that help improve and align your event marketing strategies to improve your business standing online are plenty. However, the event industry is quite dynamic, having to transition their planning and management according to …


Instagram has increasingly become the event planner’s favorite social media platform due to its highly visual and interactive functionality of engaging their audiences. Apart from its cross-posting ability, Instagram also lets you integrate your ticket …


Event marketing is helpful for improving your conversions effectively if done right. Amongst an ever-growing community of event organizers, event marketers, and hospitality professionals, event marketing is that common thread that sets them apart.  Through corrective …


With video content taking over the web traffic, event marketers and venue owners are building their YouTube strategy to amplify their brand to a wider audience. Being a community and social media heavyweight, a sizable …


YouTube has evolved into the world’s largest online video platform apart from being a must-have social media platform. Although event marketers and hospitality giants are present on Instagram, Facebook, and Twitter for their social media …


LinkedIn has become synonymous with professional networking while doubling up as a job-hunting portal. Although it is not your typical platform for organizing or promoting your events, it’s the perfect platform for organizing events and …


Let’s face it, no matter how many months or year’s worth of planning and prep work, events can go haywire for reasons that simply cannot be explained.  Incidentally, these unwanted elements have the power to spiral …


Event managers are no strangers to panicking at the thought of creating an impactful press release. Even though a press release is a simple article that announces your event to journalists for further propagation, fussing …


Events used to be a one-off thing like a monthly carnival or a festival where food, live music acts, and comedy used to converge for a wholesome experience. Your entire town or village used to …


Twitter moves above and beyond to enhance its user experiences with new enhancements and features regularly. With Twitter doubling its character count from 140 to 280, it opened up a new format of SMM for …


With the vaccine rollout imminent, many hospitality and entertainment businesses are looking forward with high hopes for organizing their events. Coming out of hibernation that 2020 was, many are looking to amp up their lines …


For the uninitiated, SEO stands for Search Engine Optimization, which is an online practice of improving the quality and quantity of website traffic through search engines. To improve your event visibility and sell tickets online …


With Yapsody, your event ticketing journey starts by building up your personal domain and branches out further into personalizing every element that makes your brand stand out through organic marketing solutions. You can... Customize, Optimize, & …


2020 was a year of transformations and transitions. Needless to say, many businesses and hospitality enterprises stayed afloat whereas there were a few who managed to navigate the pandemic smartly. As an event ticketing and …


Brand-building is important in many contexts, but with more events moving online, you may struggle to generate the recognition your business deserves unless you are prepared to overcome the limitations of virtual meetings. To Get You …


With the “New Normal” settling in progressively, the event industry is evolving and so must your event branding strategy if you believe in “survival of the fittest”.  From taking the virtual route for hosting events, …


The COVID era can be summarized as one of the most unpredictable phases for the entire hospitality and entertainment industry. With travel and tourism taking a hit all over, it was a chain reaction that …


Online engagement is at an all-time high and so are the event marketers who are vying for your audience’s attention. With the “New Normal” upon us, it seems that the phase-wise opening of businesses has …


With COVID putting businesses on an indefinite standstill, many in the event industry have decided to turn this breakdown into a breakthrough. Being still doesn’t really mean halting all your activities for good. We’ve witnessed …


Being an industry leader as a Concert Entertainment Provider and a Trusted Event Ticketing Platform for the entertainment and hospitality industry, our suite of marketing services have always been going hand in hand for solving …


We hope you settled in safely while reading this. In this climate of uncertainty, businesses worldwide have either curtailed their offerings or come to a standstill until further notice. Yet, acting purely out of our …


The thing we love the most, getting people together for an unforgettable experience is unfortunately not advised with the current pandemic in effect across the world. The global event industry is facing a series of …


Email marketing can take a toll on your event marketer’s creativity at times for building that initial hype around every upcoming event. With the event industry brimming with competition, it comes as no surprise when …


A sure shot way to measure your event success is through its footprint on social media. Instagram has surpassed Facebook in popularity as it’s a highly visual platform for sharing live experiences by event presenters …


Online video has become the go-to marketing format for event marketers and planners worldwide. Video is the most-consumed format across all popular event marketing platforms like Instagram and Facebook. YouTube itself has over a billion …


2019 is on the verge of wrapping up and we’re about to transition into a new year that will usher in a new set of event marketing features and trends. Our Enterprise Grade features elevate …


For the uninitiated, SEO stands for Search Engine Optimization, which is an online practice of improving the quality and quantity of website traffic. Deciphering Google’s search engine algorithm requires a true master as it’s getting …


Storytelling can humanize your brand, bring it to life by making it relatable, and by the end of it, make it memorable. As an event marketer, the process of your event promotion and ticket booking …


Instagram and Snapchat have turned out to be much more popular amongst teens worldwide, surpassing the once-dominant Facebook. Instagram is adding over 300 million active users each month whereas Facebook adds 228 million. It comes …


In the entertainment business, casinos stand unrivaled when it comes to being the complete package. The word “Casino” itself can summon a myriad of vivid imagery in your mind. Poker tables, roulettes, blackjack, slot machines, …


Be it Shakespeare’s Hamlet or Cinderella’s “The Little Glass Slipper”, live enactments are always entertaining to watch. A drama connects with the audience through emotions, makes them laugh, cry and have a great time. Luckily, …


You’re planning to host an exciting event on your side of town. You’ve made all the calls, figured the logistics, and are confident your artists will show up on time. The nitty-gritty is taken care …


Club events cannot be easily chalked out, with a limited budget, time frame, and pricey musical acts to choose from. However, it’s not impossible with the right strategy in place. Right from the word GO, …


When you start planning for an event that is high on brand value, you consider generating relevant event sponsors, high-profile attendees, guests, affiliates, and logistics partners. That is the right approach to go about shaping …


Marketing events and devising how to sell event tickets online can be chaotic in 2019. Here's a guide for the most effective event promotion channels that will take your event marketing ideas a notch up. …


An email invitation is an integral part of event marketing. Despite the presence of social media platforms and event listing sites, sending personalized emails to your potential audience is still one of the most effective …


When getting ready for marketing your next big event, the first step you need to take is picking the right Social media channel. Often, companies get lost in the higher-level tasks of choosing the right …


Being successful with events requires audience segmentation, preparation, collaboration, and engagement. Based on our industry analysis, a majority of event marketers believe their biggest challenge is improving their event conversions. Kickstarting your marketing well in …


Social media marketing is ruling the digital world with billions of active users on Facebook, Instagram, Twitter, and Snapchat. Using these mediums for event marketing is a sure-shot way of boosting your event ticket sales. …


After all the hard work of event promotions and marketing, one vital question pops up – what is the Return on Investment (ROI)? And it’s quite obvious; at the end of the event, everyone wants …


You have left no stones unturned in social media marketing your event. Yet, what is the guarantee that people have seen it? All these promotions are going to amount to nothing if people don’t see …


Planning an event is tough as it ideally takes several months to plan and promote an event successfully. Event managers, however, are required for efficient online event promotion. Event managers have to work against time …


At present, the only way to ensure that you have a decent ticket sell at your casino event is to market your events properly. Event marketing is a legit field now, and for good reason. Unless …


FREE – the word itself evokes so much curiosity that one always feel like checking out what he’s going to get. How about some sure-shot ideas to market your event, that too, without putting a …


There are hundreds of events taking place each day. But honestly speaking, how many do you follow diligently? There are a few casino events that are exclusive, the ones that immediately grab your attention. And …


Just recently, while scrolling through my Facebook, I came across this hilarious meme that read, “Snapchat launched Memories, Instagram introduced Stories. Seriously, guys, ask each other out already!” On one hand, people won’t stop going on …


Loyal event fans are your biggest brand advocates as their recommendations can drastically influence your event promotions & sales. Their recommendations and word of mouth can influence their network and can be a strong driving …


Casino Event marketing is crucial and can either make or break your brand. It is important to build awareness of your brand. And to create the buzz and woo your customers and clients, we have …


If you've been a part of event management and casino event marketing for a while now, you would know that the success and the failure of any event are based on the publicity it gets, and …


The most stressing part of an event planning is to fix a budget for the event. Event budgets are said to keep planner’s awake at night. Event registrations are unpredictable, so a planner always tries …


It is impossible to think about the success of a business event without having a solid digital strategy. In fact, if you don’t have a superb digital marketing strategy, chances are your event won’t even …


Event remarketing ensures that your regular guests and attendees keep coming back to your events along with newer audiences. Simply put event remarketing engages with your website visitors who might have abandoned your brand’s website …


Myriads of online ticketing systems have sprung up that sell registration for conference events. A conference no more sells on the content or how well it is organized, these days a conference organizer has to …


In an era drowned in technology, there is no escape from data analysis. You cannot deny the importance of data nowadays and this is more applicable in case of event planning. You must collect, analyse …


From letters to telephones- the man has always found a way of social interaction. Letters and telephone calls, however, have given way to social networking today. Social networking has paved the way for better interaction …


If you have an event that you host annually, it is very likely that over the years you’ve developed a base of loyal attendees who make it a point to attend your event every year. …


Like I’ve mentioned a lot many times, the event industry is extremely dynamic. The ones who change are the ones who grow. With the world witnessing technological developments every time you take a sip of …


No, no, no, I’m not going to give you the hashtags you should be using for promoting your event. I think I need to take a course on relevant blog titles, maybe someone has written …


Focus groups are efficient, cheap, and awesome ways to gain customer insights into your upcoming projects and campaigns. All you have to do is bring together a group of potential customers (preferably from different backgrounds …


You can have a killer line-up and a flawless ticketing page, but without a social media event promotion plan, your audience won't know about your event. Word of mouth used to work well but in …


Call to action – three self-defining marketing terms that sound so easy when it comes to defining them as “set of words that urge people to take action” and are just as annoying to implement …


A few years back if you were flaunting conference passes, your peers would be charred out of jealousy. Today, if you do the same, people can have a good laugh and will point you towards …


The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian …


All kinds of events – from birthday parties to fundraisers, from concert events to karaoke nights – can be regarded as fruit-bearing trees. You plant the idea, you nurture the tree by defining each and …


The benefits of viral marketing apply to casino events of all sizes.  The same tactics that large e-commerce business use for spreading information can also be used by you. Check out the following viral marketing tips …


If you are new in event industry and planning to organize an event for your business then you have to understand one crucial factor which will decide the success of your event; i.e. the importance …

Guide To Planning Christmas Parties

Christmas is just around the corner bringing with it the winter joy, mistletoes, plenty of shopping, and of course parties. The winter holiday season is perfect for hosting a Christmas brunch or a dinner party …

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Data Indicators To Measure Your Event Success

We’re an era drowned in data, content, and technology. Event data falls right in the center of these crucial success metrics. Your event content and event technology are fairly easy to grasp but the data …

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Guide To Planning Halloween Parties

Halloween events and parties are all about the spooky spirit of the season and having a thriller of a time. However, as an event organizer planning a Halloween party requires creative event management that will …

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