Hotels and casinos are at the pinnacle of the hospitality space when it comes to elevating guest experiences. Industry leaders know for a fact that strategically re-inventing their guest experiences is key to staying on top of the game. That being said, we at Yapsody help our clients stay ahead of the curve through multiple touchpoints such as talent buying and event ticketing. Here are a few areas where your management can look into.
Every manager knows that their guest experience begins way before arriving at the front desk. Not only do you need a user-friendly and fast website, but it also needs to reflect your hotel persona. Your social media handles further solidifies your online presence. Your website should also be mobile optimized and effortlessly lead your guests to the BOOK NOW option. Make sure that their first contact with your brand sets the standard for things to come.
Probably the most over-looked factor, the check-in process can elevate your guest’s mood or annoy them. After travelling all that way to reach your hotel or event, if you can’t find their name under the reservation list, they might lash out. Perhaps, your hotel can easily manage the check-in check-out process on a normal day. But during the holiday season, when your hotel is a venue for a famous band to perform, you will need an Inventory Management System that can handle Reserved Seating and Ticket Scanning. You can still go for the “stamp on the hand” method of confirming entry for that old school touch.
Whether it’s a business trip or a family trip, everyone loves an all-inclusive package that covers food, alcohol, entertainment, spa, and gym which would be otherwise be charged a la carte. Carefully craft a package that has live entertainment acts for your resort or casino hotel. Don’t overpopulate your website with 50 packages when 10 of your best will suffice. Exclusivity is key in hospitality. You can further personalize their packages if it’s their birthday, anniversaries, weddings, and so on.
Partner With Other Businesses
By partnering with tourism businesses nearby, you can add value to your venue by amplifying your brand presence. A lot of your guests would love to explore nearby tourist attractions such as museums, theme parks, vineyards, breweries, and so on. You can club these under short-term packages for those who are always looking to go the extra mile. You can give the local gift shop some space in your hotel as tourists are always looking for memorabilia to take back home.
After The Stay
Brand loyalty is what every hotel earns if they pulled everything off perfectly. A key touchpoint for hotel owners to work on is earning their guest’s revisits. The real task is working on post-checkout surveys and feedback from your guests to evolve your future service offering. Create logic-based questions that can help you improve service levels in the future. Satisfaction in the hospitality sector is driven by improving through complaints and general feedback. How fast you can turn a negative into a positive becomes an indicator of your brand value in the market.
Yapsody has been a hospitality industry leader in providing volume talent buying services with internal routing since 1995. You’re just a SIGN UP away to elevate your guest experiences in your hotel.