The evolution of online event ticketing has been rapid over the past two decades, and so has been the industry standard. And if you’re someone who is looking for a ticketing platform but is confused by the sheer number of options available on the market? Well, we can imagine the confusion.
Here are 7 non-negotiable features that you absolutely need to organize and sell your events today.
An event ticketing platform without automation is like a movie theatre without a sound system. Doesn’t make sense. So without a doubt, automation is an absolute must for any ticketing system.
An ideal, fully automated event ticketing system should help you streamline tasks like:
- Creating & managing multiple events on a single interface.
- Creating multiple ticket types/phases to hold sections or reserve tickets for your special guests and VIPs.
- Help assign individual or team-level event responsibilities to personnel.
- Tracking stats to maximize revenue generation possibilities through online payment integrations.
- Sending regular event reports and event-related stats.
- Delivering a seamless experience to the end-user.
2. Customizable Ticket Templates
By default, your online event ticketing platform should offer you ticket customization along with a variety of default ticket templates that suit your brand persona This ensures the tickets do justice to your event’s theme and branding without requiring you to invest precious resources in creating them.
Similarly, being able to customize ongoing offers and sales on your other events/properties onto your tickets, like how Yapsody allows you to will definitely keep your marketing partner happy too.
If your ticketing platform does not provide its users with this standard feature, bail right now.
3. Easy-to-Use User Interface
A fundamental selling point of any online or digitized ticketing system is the ease of use for both the presenter and their ticket buyers. Never underestimate the importance of user experience.
Any buyer should seamlessly be able to:
- Get all necessary event and/or brand information on your Online Ticket Store
- Navigate through the booking interface and select their seats within minutes.
- Pay online through their choice of online payment gateway
- Get a ticket confirmation within seconds.
So if buying your tickets is a hassle and takes more than 3 minutes, you best believe people will abandon the cart. And that’s a big no-no.
4. Seamless Customer Experience
Building on the previous point, your ticket buyers should have a pleasant experience with ticket purchases and navigating your website if they are to consider engaging with your brand again.
This is not limited to the event, but also the experience they have when interacting on your website and on your online ticketing system. Buyers appreciate ticketing software that blends in with their own website and brand as it offers a more cohesive experience.
Learn how you can Craft Effective Website Content for improved conversion rates.
5. Customer Support
To avoid those event day hassles like a pro, a 24/7 customer support unit is highly recommended for successful planning, execution, and troubleshooting. Event management is a cumbersome task for many, however, with the right support team and expertise, you can push your event planning and execution in the right direction.
Yapsody’s 24/7 support not only helps you with organizational or event tracking hiccups but also directly interacts with customers to resolve any ticketing-related issues like refunds, late processing, etc.
6. Data Reporting
“History maketh a man wise” is one saying that definitely stands true for all our event presenter folks.
As an event organizer, you need the functionality to review and analyze event transaction-related data in an easy to comprehend manner.
The ability to review sales performance for each event and slice the data in many different ways is a feature that every ticketing platform should provide its users. This could include cash versus credit card sales, discount impact, and sales per price categories.
The online ticketing system should be able to give you event-specific and sales-specific details. Similarly, extracting all the data to spreadsheets shouldn’t be an issue either. Like, how Yapsody’s real-time stats gives you a 6-data point overview to better optimize your event strategies, and make the most out of your events.
7. Social Media Integration & Branding
System attributes such as ease of use, social media sharing widgets, email integrations, and branding are essential for event marketing. The ability to leverage such external event marketing and management factors will propel your event brand into stardom.
An ideal event ticket platform doesn’t simply help you simply create events and list tickets – it also helps you market and promote your events to do their best at making the said event sold out.
There you go, you are all caught up with the 7 basic features you should look out for in your research for the ideal online ticketing platform.
To save you even more time, here’s a robust online event ticketing system with feature clusters that make every event of yours a success story – Yapsody Ticketing.
With Yapsody you get to experience feature clusters such as:
- Event Management
Virtual Box Office, Event Setup Wizard, General Admission, Reserved Seating, Inventory Management, Invite-Only Codes, Surveys & Questionnaires
- Revenue Optimization
Flexi Ticket Pricing, Discounts & Packages, Fees Customization, Surcharges & Taxes, Accept Donation, Online Payment Gateways, Offline Payment Gateways, Invoice Payment Flexibility
- Branding & Customization
Online Ticket Store, Ticket Customization, Multi-Language Support, SEO for Events, Website Integrations, Email Marketing Integrations, Event Tracking & Analytics.
- Enterprise-Grade Features
24/7 Support, User Access Control, YapScan, YapStats, Real-Time Reports
We know better than to be clingy.
Sign up here, and take a trial today to see if we’re a good fit for you!
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