Spotlight Studios - Case Study

How Spotlight Studios Optimized their Ticket Distribution Strategy & Switched to Online Event Ticketing with Yapsody

Spotlight Studios for the Performing Arts in Fairpoint, NY offers musical theatre training to children, teens and adults. They offer live learning productions, 24 hour theatre events, volunteer opportunities, internship programs and even help students produce their own show. Apart from this, they offer private lessons in piano, voice, acting, dance and ukulele to name a few. 

Their motto: Everyone deserves a chance to be in the Spotlight!


Spotlight Studios produces 20 shows a year with kindergartner to grade 12 performers. The studio used to sell tickets to their shows the manual way – through a physical box office. Ticket purchases, refunds and ticket switches would happen by hand. The paper ticket method brought about a set of common challenges. Parents of participants would often lose tickets, and some would purchase extra tickets for other family members and leave them at the box office to be picked up later. With a limited seating capacity of 110, the shows would sell out even before all the parents could buy tickets. These challenges would frequently hamper the attendee experience Spotlight Studios desired to provide.


Spotlight Studios came across Yapsody in 2016 and decided to give it a try. Using Yapsody, Spotlight was able to improve the event experience in the following ways:

  1. Online Event Ticketing: Doing away with paper tickets made purchases, refunds and ticket switches for performances faster and efficient.
  2. Seamless Ticket Purchase Experience: Spotlight was able to send tickets directly to the ticket purchaser’s inbox, eliminating all paper ticket hassles. Losing tickets was never a possibility as both the ticket purchaser and Spotlight Studios always had a copy of the ticket. Parents can now simply forward the tickets they bought for other family members instead of leaving them at the box office. 
  3. Control Ticket Distribution Using Access Codes: The major problem of parents not being able to buy tickets was solved using Yapsody’s Access Codes. The codes allow each family to purchase a maximum of ten tickets, allowing all parents to purchase tickets to watch their kids perform on stage. 

Spotlight Studios never has to deal with an online sale in person! Apart from providing just the right solutions, Yapsody also simplified other event aspects.

  1. Multiple Performance Creation for Each Event: As Spotlight organizes 3 performances for every show, setting up events became simple as they could easily add multiple performances to the same listing. 
  2. New Event Creation: Setting up new shows was also simplified – all they have to do is copy a previous production and change the dates, logo and show description, saving a whole lot of time. 
  3. Immediate Payment: Using Yapsody’s PayPal integration, the money goes directly into their bank account as and when a ticket sale happens.
  4. Real-time Sales Analytics using Yapsody Mobile Apps: Yapsody’s app – YapStats allows them the ability to see how many tickets have been sold or are left for any particular production, all in real time!
  5. Enhance Attendee Experience by Using YapScan: Spotlight often has more than one usher at their venue to validate tickets. The YapScan app allows the ushers to scan tickets on multiple devices at a time, making the process quicker and pleasant for the attendees.
  6. Leverage 24/7 Support for Technical Queries & Priority Resolution: Spotlight communicates with support through email and online chat and gets their queries resolved, each time. According to them, the Support is always very responsive, helpful, and cheerful.

“Having Yapsody as our ticketing service has made our lives so much easier.”

– John Barthelmes, Artistic Director of
Spotlight Studios for the Performing Arts


John Barthelmes, Artistic Director of Spotlight Studios says, “Yapsody has made all aspects of ticket sales super easy.” John recommends Yapsody to everyone. He even convinced another theatre group in the area to use Yapsody for their ticketing. They have assigned seating so between Yapsody support and his help, they got that set up and it works beautifully. He is also quick to recommend Yapsody whenever anyone on social media asks for ticketing website advice.