Branding is that niche digital marketing aspect that has been helping businesses establish their USP and unique persona through strategic brand storytelling. A successful brand is that which is immediately...

Instagram hashtags are a definitive social media marketers toolkit for improving engagement, branding, categorization, and targeting. Gone are the days of uploading a beautiful sunset with a caption and a...

Content marketing is one of the great facilitators for branded storytelling, but visual content marketing takes it a notch further by making the textual format more appealing and memorable. Looking...

Building customer relationships require a lot of effort when it comes to gathering insights and feedback that would make their customer experience and smooth flowing one.  Customer feedback has evolved...

Instagram Reels are proving to be quite a growth hack for many brands and social media content creators. While it’s pretty apparent that Reels has swooped into the short-form video...

Relationship marketing is a crucial part of any business. No matter which marketing service or channels you might prefer, social media has pivoted into the crowd favorite for users and...

Email newsletters are a cost-efficient way for brands and industry professionals to drive traffic and connect with their customers or target audience in a creative fashion. Newsletters are nothing but...

Social media video marketing has evolved through multiple channels and formats over the years. One thing which hasn’t changed is YouTube’s dominance when it comes to being the largest video...

Video marketing has become every social media marketer’s chosen content format. With just one good video propagated through multiple channels, the engagement levels have the potential to skyrocket your brand...

PPC (Pay-per-click) campaign is an online advertising mode of digital marketing in which an advertiser pays an ad publishing network each time their advertisement is clicked on. PPC campaigns are...

YouTube comes in second place after Facebook with 2291 million active users as far as the most famous social media platforms go. Video content and its diverse formats have been...

Social media engagement throughout 2020 and through 2021 has gone through the roof for many brands and businesses. With online engagement at an all-time high, the social media and email...