Yapsody Blog Marketing Insights

Reaching your target audience and communicating the true brand value of your business involves insightful strategies. Our Marketing blog elevates your decision-making through the latest guides, industry insights, technology trends, thought pieces, and tooltips from our marketing specialists.

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Social media video marketing has evolved through multiple channels and formats over the years. One thing which hasn’t changed is YouTube’s dominance when it comes to being the largest video search engine and one of …


Video marketing has become every social media marketer’s chosen content format. With just one good video propagated through multiple channels, the engagement levels have the potential to skyrocket your brand into stardom. Before you hop on …


PPC (Pay-per-click) campaign is an online advertising mode of digital marketing in which an advertiser pays an ad publishing network each time their advertisement is clicked on. PPC campaigns are also known as the cost-per-click …


YouTube comes in second place after Facebook with 2291 million active users as far as the most famous social media platforms go. Video content and its diverse formats have been ruling the online engagement charts …


Social media engagement throughout 2020 and through 2021 has gone through the roof for many brands and businesses. With online engagement at an all-time high, the social media and email marketing combination was undoubtedly the …


Facebook Ads are the definitive lead magnet in a marketer’s arsenal. Being one of the most-used social media platforms, driving conversions and generating leads has become easier for many.  Ad Metrics is one of the crucial …


Long story short, both content and design work independently yet in a cohesive manner for improving your website conversions. If you look at this blog itself, you’ll notice the first fold of this page is …


Social media marketing and email marketing are undoubtedly one of the most highly preferred forms of marketing used by every business. Marketers will not only rely on a single marketing channel but try to bolster …


Any business website is a 24/7 online real estate for branding, advertising your USP, sharing information, getting leads, and improving conversions for your business. However big or small of a business, a well-thought-out and designed …


Storytelling is not just for campfires. Believe it or not, a majority of successful brands have made a mark on their audiences just by employing a brand storytelling strategy. Each brand is unique, making storytelling …


Whether you’re a B2C or a B2B-focused organization, it’s crucial to drive thought leadership through your propagation platforms. Even if you’re not the originator of thought leadership opinions, there are certain techniques through which your …


Social media trends will always dictate what works for your brand in the current landscape and flow of things. However, social media metrics are the defining factor for judging your brand awareness, engagement, conversions, and …

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