Tasklist for Event Organisers
PHASE 4: POST-EVENT TASKS
SO YOU’VE SUCCESSFULLY COMPLETED YOUR EVENT. EVENT PLANNING IS A CONTINUOUS PROCESS AND DOES NOT END WITH THE COMPLETION OF THE EVENT. IT IS NOW TIME FOR YOU TO SHOWCASE YOUR BRAND AND NURTURE YOUR LEADS FOR FUTURE EVENTS.
IF THIS IS OUR FIRST STORY THAT YOU’VE STUMBLED UPON, MAKE SURE TO CHECK A QUICK RECAP FOR OUR PREVIOUS PHASES TO HELP YOU WITH YOUR EVENT PLANNING JOURNEY. FOR OTHERS, YOU CAN DIRECTLY SKIP TO THE SLIDE TITLED ‘SHOWCASE EVENT GLIMPSES’ TO KNOW MORE ABOUT POST-EVENT TASKS.
• EVENT THEMING & GOAL SETTING • BUDGET PLANNING • EVENT BRANDING • RESEARCHING POTENTIAL GUESTS/SPEAKERS • SETTING UP EVENT TICKETING PLATFORM
• REGROUP • CREATING A BUZZ • CREATE DISCOUNTS AND PACKAGES • ANNOUNCE SPECIAL GUESTS • CREATE A SEATING CHART • SORT OUT SPONSORSHIPS
• REVIEW, REHEARSE, REPEAT • TICKETING CONFIRMATIONS • TECHNICAL CHECKS • CONTACTLESS ENTRY • TIMELY REMINDERS
SHOWCASE EVENT GLIMPSES
NOW THAT YOUR EVENT IS OVER, POST IMAGES AND VIDEOS FROM YOUR EVENT ON YOUR SOCIAL MEDIA HANDLES. ENSURE TO TAG YOUR SPECIAL GUESTS IN THE POSTS FOR A GREATER REACH.
SEND SURVEYS AND QUESTIONNAIRES
JUST AS PRE-EVENT SURVEYS CAN HELP DETERMINE YOUR AUDIENCE’S EXPECTATIONS, POST-EVENT SURVEYS ARE A GREAT WAY TO GAUGE IF YOU MET THOSE EXPECTATIONS OR NOT. YAPSODY’S TICKETING PLATFORM ALLOWS YOU TO SEND OUT MULTIPLE LOGIC-BASED SURVEYS FOR TRULY UNDERSTANDING YOUR AUDIENCE BETTER.
GENERATE SALES REPORTS
SALES REPORTS CAN TELL THE STORY OF YOUR EVENT’S SUCCESS. HOW MANY TICKETS WERE SOLD? HOW MANY PEOPLE ACTUALLY TURNED UP? HOW MANY WERE CANCELLED? USE THESE REPORTS FOR ANALYTICS AND TWEAK YOUR SALES STRATEGY FOR UPCOMING EVENTS.
GENERATE SALES REPORTS
GENERATE CUSTOM GLOBAL SALES REPORTS ALONG WITH CONSOLIDATED STATISTICS OF ALL YOUR KPIS.
SCHEDULE EMAIL CAMPAIGNS
EMAIL CAMPAIGNS AGAIN? YES. USE EMAIL CAMPAIGNS TO SEND OUT SURVEYS WE DISCUSSED EARLIER WITH A THANK YOU NOTE FOR ATTENDING YOUR EVENT. THROW IN A COUPON CODE AS WELL FOR YOUR NEXT EVENT WHICH WILL GREATLY INCREASE THE CHANCES OF AUDIENCE RETENTION.
SCHEDULE EMAIL CAMPAIGNS
YAPSODY’S IN-BUILT MAILCHIMP INTEGRATION CAN HELP YOU EASILY IMPORT YOUR ENTIRE CONTACT LIST AND SEND YOUR CAMPAIGNS IN A JIFFY
NEED HELP KICKSTARTING YOUR TICKETING JOURNEY AS A NEW PRESENTER? OUR IN-DEPTH KNOWLEDGE BASE ARTICLES OUGHT TO DO THE JOB FOR YOU.
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