How To Sell Tickets Online

Are you en event presenter new to the internet world of selling tickets online? We’re here to tell you – don’t be overwhelmed. Selling tickets online is as easy as selling them offline, if not much faster, efficient and scalable. In this article, we break it down for you, part by part, so you have all the information you need in one place.

Let’s begin with the basics.

Sell Ticket Online with these 6 easy steps

1. Create a Web Page

Your event deserves your branding and have every element of your enterprise.To sell tickets online, you will need to give your ticket purchasers a platform to view your event information and buy tickets. Use Yapsody’s online ticketing system to create your event page in 5 minutes. All you have to do is add your event name, image & description and details, and we’ll give you a personalized subdomain of your choice for your own unique event ticketing page, which you can then promote to your ticket purchasers.

2. Choose how you would like to get paid

Yapsody supports 170+ currencies and over 10 payment gateways you can choose from. Remember, you can also choose if you would like to pass on the ticketing fee to your ticket purchaser, so ticketing is practically free for you.

3. Go live & start sales

You can now begin ticket sales through your virtual box office.

4. Spread the word

Promote your event using email marketing via MailChimp & social media sharing and track your efforts on Google Analytics (ask us how.) You can also ask us to create posts for you and publish across our social media platforms that you could simply share.

5. Track your sales

Use the YapStats App to track real-time sales and generate reports. Make changes to your marketing strategies and pricing based on the data.

6. Validate tickets

Avoid long entry lines by scan your attendee’s tickets using the YapScan app, available on Android and iOS. 

Create Your Event

HOW TO PRICE YOUR TICKETS

Pricing an event can be tricky, especially when you don’t know how your ticket sales will fare. (See what we did there?) We tell you the ideal way to arrive at a price that’ll make tickets affordable to your attendees and the event profitable for you.

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How to Price a Ticket

HOW TO CREATE SEATING TYPES FOR YOUR VENUE

Are you organizing a sophisticated food & drink festival or a live music concert? Based on the experience you’d like to give your attendees, choose between general admission and reserved seating and the multiple ways you can classify the seats at your venue.

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How to Create Seating Types

HOW TO SET UP A PAYMENT GATEWAY

Getting paid for your ticket sales is pretty simple. Your attendee buys your ticket and the payment goes right into your bank account, not Yapsody’s. At the end of the month, we send you an invoice which gives you more flexibility in managing your cash flows. Yapsody supports 170+ currencies and over 10 payment gateways you can choose from. The setup process is easy. Read our step-by-step guide.

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How to price your ticket

HOW TO ASSIGN ROLES FOR YOUR EVENT MANAGEMENT TEAM TO EFFECTIVELY MANAGE ONLINE TICKET SALES

Your online ticketing system contains a lot of data, some of which you may want to keep confidential. Assign roles to your team members based on their duties in the virtual box office. Protect your data by providing access only to the information your team member will need. Apart from this, you can also allow all the users in your online ticketing system to scan tickets at the event, making it simpler for the event presenter.

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Manage Users in your Online Ticketing System

HOW TO MARKET YOUR EVENT

Like everything else, we’ve made event marketing simple. Yapsody is powerfully integrated with marketing tools such as MailChimp for email marketing. Our Social Media Sharing Widgets on the online ticket store lets you share the link to your event without having to log into each platform. What’s more? You can also implement your Facebook Pixel and Google Analytics code to track your marketing campaigns.

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How to Market Your Event

HOW TO PROMOTE YOUR EVENT ON SOCIAL MEDIA WITH YAPSODY

Whether you’re hosting a Halloween after-party, a charity dinner or a live music festival featuring Pitbull, we want to be part of your success. Create an event on Yapsody and let us help you promote your event across social media platforms of your choice. Our in-house marketing team is happy to share the load. Did we mention this is FREE?

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Social Media Marketing of Events

HOW TO TRACK REAL-TIME TICKET SALES STATS

Download the YapStats app and get all the information you’ll need regarding your ticket sales – daily sales report, total ticket sales report, potential revenue, revenue generated and a lot more right at your fingertips.

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How to Track Real Time Sales Stats in Online Ticketing System

HOW TO VALIDATE TICKETS

Gone are the days of placing hefty, suited-up security guards at the entrances to validate your attendees’ tickets. With Yapsody’s second mobile app, YapScan, you can easily validate your entrees by scanning QR codes, manually entering names or e-ticket numbers.

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WHY AN ONLINE TICKETING PLATFORM IS THE BEST CHOICE

Easy bookings, faster transactions, transparency, quick refunds, ability to book tickets 24 / 7, time saving, inexpensive, greater visibility, reports & stats at your fingertips – do you really need more convincing? If you do, read on.

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Why an Online Ticketing Platform is the Best Choice

HOW TO GET TICKETING SERVICES FOR FREE

Yapsody’s ticketing services are extremely low and we run seasonal discounts for over half the year. But, that’s not all! With Yapsody, you decide who pays the ticketing fee – you or your attendees. Use the ‘Pass On’ fee feature to pass on the low ticketing fees to your attendees. So basically, you sell your tickets for FREE.

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How to Pass On Ticketing Fee