Setting Up Your Facebook Application ID

Setting up your Facebook Application ID for using our Social Media Sharing feature is recommended, but optional. When you provide this ID, it enables Facebook’s Open Graph Meta Tags, which let you manage Facebook Pages for products where you can share product updates and engage with customers who have “liked” a product, and use Facebook Insights to track key metrics.

Providing a Facebook Application ID helps to ensure that the correct product image, product name, and product description continue to be shared in the event of some feature changes.

Steps To Set Up Your Facebook Application ID

1. Sign In To Facebook 

Go to the Facebook Developers Apps page, and sign in. Click the “Create New App” button. If you do not see the option to create a new app in the upper right-hand corner, click on “Register as Developer.”

2. Enter Your Application Name 

Use your store name as a name for the application in the “App Name” field.

3. Verify Your Account Details

After accepting the Facebook Platform Policies and having entered your App Name, click the “Continue” button. You’ll have to verify your account by providing a mobile number or credit card number. If your Facebook account has already been verified, you may not be asked to verify your account.

4. Enter Domain Name

You’ll now be on the Basic Settings page for your app, where the App Name you provided in Step 2 will be shown in the “Display Name” field. Check that this name is correct and that your contact email address is correct, and then proceed to the “App Domains” field. Enter your domain name in the “App Domains” field (e.g.

5. Enter Store URL

Scroll down to the “Select how your app integrates with Facebook” section of the Basic page, and click “Website with Facebook Login.” It will expand to show a “Site URL” field where you have to enter your store URL in the “Site URL” field (e.g. ). Click the “Save Changes” button.

6 Assign Roles To Your Team

This is an optional step where you can give team members access to your application. To assign roles, click the “Roles” link that appears in the navigation menu on the left side of the page, and click the “Add” link that appears beside a user type listed on the Roles page to add a user.

The roles that may be assigned include:

  • Administrators — complete access to the application and all of its settings.
  • Developers — can modify all technical settings and access Facebook Insights but cannot reset the secret key, delete the application, or add additional users.
  • Testers — can test the application in sandbox mode but cannot modify the application.
  • Insights Users — can access Facebook Insights but cannot modify the application.
  • Test Users — can access the User view of the app for the purpose of testing the functionality of that application.

7. Copy Your Facebook Application ID

Copy your Facebook App ID which can be found by clicking “Settings” in the navigation menu on the left side of the page, and then clicking the “Basic” link, which will take you to the Basic Settings page. 

Your Facebook App ID will appear beside the “App ID” field, located near the top of the page. Once you’ve copied your App ID, you may paste it into either the Facebook-application-id field on the Variables page in Store Editor or into the Facebook Application ID field in the Design Wizard. Your store must be published after entering the Facebook App ID.

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