SEO For Your Event Pages
As an event marketer, you can use Yapsody to optimize your event pages for SEO. Optimize your event with the right combination of meta descriptions and keywords that trigger your event to appear on top of the search results. This is essentially free advertising, easy to do, and highly recommended for all your events.
Steps to Optimize Your Event Pages
1. Select the ‘Marketing’ tab.
Go to the Event Setup Wizard by creating a new event or editing an existing event and select the ‘Marketing‘ tab.
2. Configure your SEO
Select the ‘SEO‘ option under the Marketing tab to configure the SEO for your event page.
The search engine preview you will find at the top of the screen already contains the default metadata that Yapsody submits to search engines based on event information you have already provided in the event setup process. Anything that you enter into the text boxes (i.e., Meta Title, Meta Description, and Meta Keywords) simply overrides the default metadata.
Details on what Meta Titles, Meta Descriptions, and Meta Keywords are can be found on SEO sub-tab in the Event Setup Wizard. As you enter custom content into the text boxes, notice how your event listing changes in the search engine preview at the top of the screen. This preview will give you a good idea of how your event will appear in live Google search results.