When you start planning for an event that is high on brand value, you consider generating relevant event sponsors, high-profile attendees, guests, affiliates, and logistics partners. That is the right approach to go about shaping your event brand according to every event manager out there.
However, there are certain bonafide factors that need to be considered while uplifting their event’s brand appeal to the next level. Those factors range from event marketing, event design, and all-important event content.
Here’s More From Your 3-Step Guide To Event Branding in 2019:
1. Event Marketing
The marketing platforms and channels you choose for promoting your events can impact your event branding considerably. Right from the event website, ticketing apps to social media ad platforms and brochures, the creativity and language all personify your brand collectively. Given today’s omnichannel audience journey, any of these could be the first touch-point for your event brand.
These marketing channels or activities are considered to be highly beneficial for your event management:
- Social Media Marketing
- Social Media Optimization
- Email Marketing
- Paid Advertising
Learn more about our event marketing services that make your event management easier.
2. Event Design
Event design is one of the most extensive areas when it comes to event branding. Right from the way you design your Online Ticket Store to event merchandise, each of those event branding elements must work to build undisputed brand recall.
The reason why event design is bigger than ever in 2019 is partly due to social media. It has become a norm for event attendees and guests to upload pictures or live streams from your event, featuring several collaterals in the backdrop or foreground. When your event attendees become your brand advocates and promoters on social media, every bit of your event’s brand design becomes a touchpoint of amazing brand recall.
So make sure your event design is not just impactful on-ground, but also for the purpose of strong user-generated content on social media platforms.
Learn to start off strong by Creating An Impressive Event Page For Your Brand.
3. Event Content
Event content is your first line of branding and creating a buzz. It is the single-most factor that takes your brand appeal to another level. The marketing content being put out must be compelling, unique, valuable, and even a bit quirky to your event audience.
High-on-value content will drive audience interest as well as engagement. Be sure to put up such content not only on your digital assets but also on your ticketing portals and sponsor websites. Even if they don’t immediately buy your event tickets after going through your ticketing portal content, they will surely build a connection with your brand.
Following up on this effort during the event and post-event is equally important. It helps build brand equity and will impact the current sales as well as your event’s next edition.
Here Are Few Best Practices For Your Post Event Follow-Ups:
- Share photos & a highlight reel
- Use post-event surveys & feedback
- Personalize your thank you/appreciation emails
- Follow up on post-event social media conversations & UGC
- Thank your event sponsors, artists, dining partners on social media
Creating such a pinpointed and personalized event content and design combination entices your audiences and affiliates to further be part of your amazing events just by virtue of your event branding. We hope this 3-step guide helps you get started on the road to successful branding.