When you imagine planning an event that is high on brand value, you consider finding relevant sponsors, high-profile attendees, and partners. Some other factors you need to consider for taking your event’s brand appeal to the next level include marketing, design, and content.
The marketing platforms and channels you choose to promote your event can greatly impact your event branding. Right from the event website and app to social media ad platforms and brochures, the creativity and language you use with each of these can say a lot about the nature of your brand. In fact, given today’s omnichannel audience journey, any of these could be the first touch-point for your event and brand. Therefore, they should clearly define your brand with the user experience they offer.
Event design is one of the most extensive areas when it comes to event branding. Right from that way you design your listening for an online event ticketing platform to event merchandise, each of the event design collaterals must work to build brand recall and identity.
The reason why event design is bigger than ever in 2019 is partly due to social media. Attendees will upload pictures from your event, featuring several collaterals in the backdrop or foreground, on their accounts. This results in not just attendees, but potential attendees building a certain image about your event and company based on the brand design they see within a tiny social media post on their mobiles.
So make sure your event design is not just impactful on-ground, but also for the digital and mobile mediums.
The single-most factor that will take your event’s brand appeal to another level is the content it offers. Right from the event promotion stage when you set up offline ticketing avenues and a ticketing system online, you need to ensure the marketing content you are putting out must be compelling, unique, and valuable to your audience.
High-on-value content will drive audience interest as well as engagement. Be sure to put up such content not only on your digital assets, including social media channels and newsletters but also on ticket partner sites. This is where people are actively looking for events that can deliver high-quality content. Even if they don’t immediately sign up for your event after going through your content, they will build a relationship with your brand.
Following up this effort during event and post-event is equally important. It helps build brand equity and will impact the sales of tickets on your online event ticketing platform as well as through offline channels for the event’s next edition.