YapStudy Insights: Matching Event Attendee’s Expectations In 2020

YapStudy Insights: Matching Event Attendee’s Expectations In 2020

Retaining and engaging your audience by exceeding their expectations in the “New Normal”  will be the key to success in the upcoming months. Unless and until you’re matching your attendee’s safety regulations, you won’t be able to bring them forward to your upcoming events. 

As part of our YapSudy 2020, we’ve released insights that will help you gauge audience preferences and take better decisions for the months to come. 


The likelihood of attending outdoor concert performances is higher compared to indoor concert performances across fan categories. Whereas, the likelihood of attending concerts, in general, appears to be higher amongst regular concert attendees when compared to those who attend 2 or fewer concerts in a year. 


Not only the event venue that matters for the post-COVID era of events but also the sanitization and safety regulations that are expected by your attendees.  


There also seems to be an increase in the likelihood of fan attendance with an increasing degree of safety measures. No mask = No entry should be your go-to rule for upcoming events along with proper social distancing rules. 


For a more detailed approach for the way forward in 2020, check out our YapStudy — Way Forward For The Hospitality & Entertainment Industry which covers multi-faceted dimensions of industry challenges, swift resolutions, strategies for brand marketing & operations, evolving your retention plans, and creating brand loyalty on the road to recovery.

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