Being an industry leader as a Concert Entertainment Provider and a Trusted Event Ticketing Platform for the entertainment and hospitality industry, our suite of marketing services have always been going hand in hand for solving intricate challenges faced by key entities in the industry for decades.
Through Digital Marketing, Branding, Conversion Optimization, & Audience Engagement, we have forged lifelong synergies with our clients to implement custom problem-solving strategies that elevate their sales. Now, we are extending our existing suite of marketing services for the Casino Assistance & Recovery Program.
What Kind Of Services Does Yapsody’s Marketing Suite Offer?
Our marketing services suite had been meticulously designed to suit a diverse range of requirements peculiar to the hospitality & entertainment industry. With the unprecedented rise in screen time & online engagement, spruce up your brand’s footprint on the casino industry with an experienced crew of professionals. Here’s what you can expect from our marketing services suite.
1. Digital Marketing
Outshine your competition with the correct communication and brand awareness. When casinos reopen and your guests have a choice, YOUR BRAND should be their ONLY choice. Everything from email campaigns to customer response tracking, keep your loyal patrons engaged on the web with our digital marketing services. Our key metrics to judge your marketing campaign success include SERP, organic sessions, increased engagement, and extended reach amongst the target audience.
Our Digital Marketing Services Include:
- Search Engine Optimization
- Social Media Optimization & Marketing
- Paid Marketing
- Targeted Email Marketing
2. Offline Marketing
Make your brand presence felt even in the offline world. Reach places the internet can’t, the old school way with our trusted offline strategies. Your casinos will surely hit the jackpot by combining our digital marketing and offline services to solidify your brand presence in the industry. We judge our offline marketing success through eyeballs garnered, and increased brand search.
Services We Offer:
- ATL Marketing (Radio, Television, Print Media)
- Public Relations
- Flyers, Newspaper Ads, Business Card Designs
- Casino Customer Profiling/Audience Persona Building
- Sponsorship/Artist Endorsement
3. Branding & Designing
Increasing your brand visibility just won’t cut it in the entertainment world. Staying relevant in your audience’s mind by creating a strong brand recall will. Combined with the right combination of branding and designing, let your brand persona stand out from your competition and reach the desired audiences.
Branding & Designing Services We Offer:
- Customized Venue Specific Content
- Graphic Design Support
- Branded Video Publishing
- Customized Illustrations
4. Conversion Optimization
Is your website content and design optimized to increase your leads? Use this downtime to unleash your website’s full potential with the right elements in the right place to influence your audience’s behavior. Whether it’s a big or small website, our conversion optimization experts follow the best practices to increase your leads. We track your new and returning visitors’ conversion rates, cost per conversion, bounce rates, increased leads, transactions, and video views on multiple traffic sources.
Optimization Services On Offer Are:
- Landing Page Placement Optimization
- Content Optimization for Better CTR
- Branded Video Creations For Every Platform
- Insightful Infographics Creation
5. Audience Engagement
Don’t ever lose the pulse of your audience. Our automated suite of tools makes it easier to stay connected with the right messaging at the right time. No matter which platform your audience consumes content, our tailor-made engagement services will be consistent with the pulse of your brand communication. Our key metrics to measure your brand engagement includes reach, responses, upvotes, shares, and referral sessions.
Community Engagement Services We Offer:
- Online Impression Building For Your Venue
- Marketing Automation For Engaged Audiences
- Community Building Through Quora
- Forum & Blog Participation
Our Marketing Services Suite will optimize your marketing efforts, engage the right audience, grow your profitability, and save costs significantly on the road to recovery. Schedule a discussion with us to discuss your brand’s strategic vision and explore our marketing services to your advantage.