In the entertainment business, casinos stand unrivaled when it comes to being the complete package. The word “Casino” itself can summon a myriad of vivid imagery in your mind. Poker tables, roulettes, blackjack, slot machines, fancy hotels, restaurants, they have it all. Las Vegas, also known infamously as Sin City is the high roller paradise. Ask anyone who has been at the MGM, Bellagio, or Caesars for a round of Texas Hold’em or Blackjack, they will tell you what a rush it is.
The World of Showbiz
It’s not just about slot machines and high-stakes gambling in every casino. Casinos rake in a lot of money on the regular from in-house entertainment, concerts, music gigs, stand-up comedians, and entertainers. Some of the hottest names in the world of showbiz perform in the casinos of Vegas. These performances pull in those crowds that may or may not be in for the gambling.
Now, how does a casino manage all of these on its own? They surely do not possess the bandwidth of managing the casino and other artists on their gaming floor, right? This is where talent buyers come in.
Who are Talent Buyers?
Talent buyers are crucial in the casino industry for their unmatched attention to all the ancillary services. The primary goal of a talent buyer is to source the right kind of entertainment while keeping the casino’s business goals in mind. A good talent buyer knows exactly which artist works best for their audience and knows how to get them to perform at their venue.
What Does It Mean For Your Casino?
Concerts and musical performances on the gaming floor are meant to draw people in so that they can dine in the restaurants, have a luxurious experience either by sitting in the lounge having a drink, groove to a live band, or simply strolling through the gaming floor. They all serve one purpose: to give people a fun experience and keep them in the casino.
Total Control Of Talent Buying
With Yapsody, you can take control of your talent buying with data-driven insights, feasible routing points, and access a large database of artists with the most favorable terms. Also, equipped with an expert analytics team, we leverage data that determines a talent’s true value and cut down the overall production cost. This methodology cuts down all the risk profiles which maximize your casino profit.
If your concert events require ticketing or invite-based entry, Yapsody automates that as well, so that you don’t have to deal with promoters. Not only that, our marketing team explores all the digital marketing possibilities to bring in more customers. A talent buyer who realizes the true potential of this tool can truly run your casino like a boss. Learn more about the Traits That You Should Look Out For in A Talent Buyer.