For most event presenters and venue owners, accepting mistakes and handling criticism are the two major weaknesses that keep holding them back. That feeling when you spend sleepless nights creating your event agenda, and your attendees just manage to look past it and mutter, “Well, it could’ve been better, you know…”. You thought you did your best but your efforts didn’t meet expectations and suddenly, your competence is the biggest question mark on your forehead. Remarks like those can make it an event presenter’s worst nightmares.
Yes, there is a positive way of handling that. As an event planner, you dedicate all your energy to producing a memorable experience. So, your proficiency will be measured by attendee satisfaction. If you aren’t up for healthy criticism, my friend, you’ll be spending most of your nights with old Johnny Walker.
Primary reasons why you should gather attendee feedback:
- Improvements for your upcoming events and shows
- Build an approachable brand recall
- Build long-lasting trust from your attendees
- Accelerates your event planning & management
Apart from the obvious benefits, here’s why attendee feedback is crucial for event presenters:
1. Builds Long-Lasting TRUST
When you ask for feedback from your audience, they feel valued. And when they honor you by responding to your request, a deeper relationship based on respect and trust brews between you and your attendees. It is this kind of trustworthy relationship that makes an attendee a regular for your future events or concerts, too.
2. Fosters CREATIVITY
Getting opinions and general feedback from your guests or attendees will tell you about the grass on the other side. These perspectives can help you break out of the event management pattern you’ve been following and try something new and creative. Once you break barriers for free-flowing communication, it’s easier to have an inflow of insights that fosters creativity.
3. Accelerates Your GROWTH
Similarities bring people together and differences help them grow. You can only learn new things if you challenge what’s old, what’s being said. The difference in opinions often leads to situations where the solutions are disguised as “Eureka!” moments. What is the fusion of matter and anti-matter but the greatest source of energy!
Learn more about hitting the right impulses with these 3 Types of Surveys To Improve your Event Planning.
Simply having a feedback form dangling on your page won’t help unless you are actually analyzing what your attendees have to say. Using our Surveys & Questionnaires feature, you can design an effective audience feedback form or survey. It will not only catapult your event planning strategy into overdrive but also help you measure the event satisfaction levels.
Healthy criticism and feedback from your new and existing event attendees will help you showcase your logic-based event management style, approachability, and trustworthiness. Turning breakdowns into breakthroughs are what event organizers are known for, anyway!
Sign up now to experience a host of event ticketing features to unlock the true potential of your brand.