Because, undoubtedly, online ticketing is the best thing that has happened to event presenters. So, if I am to talk about the best way to sell tickets online, it’s a fair of superlatives we’re going to enjoy over here. In that case, let’s just have the time of our lives on the rides.
Before we move on to the tips, you need to have a clear idea about the key goals of your event. Why exactly are you having this event? Who are your potential attendees? How do you aim to organize the show? What all are you going to bring under the roof of the event? Once you are sure about the answers to these, choose a ticketing service that will fit all your needs. (Forgive me if my sales pitch is too high, but Yapsody, yeah, right over here, offers the most professional ticketing system with free features clubbed with an easy-to-use interface. We’re practically yelling “CHOOSE US!” and believe me, that’s what you should do.)
SELL YOUR EVENT
To answer that question mark on your face, um, no, that’s not exactly what you’re doing. Landing on black and white registration forms is like going up to register for an event and being greeted by a bored, old lady who keeps yawning and has a voice like a drone. Make your landing page exciting and cool, fill it up with the finer details and descriptions of tidbits of your event to get people pumped up for it. Put up content that people will love sharing and talking about, hence spreading the word about your event. Now, that’s how you sell your event, exactly.
IS IT ONLY WORDS?
No, it’s not. The attention span of an average human is close to 8 seconds, and the same average human can’t read more than 2 lines in that much time. So, if you really want to make an impression, use pictures that have the vibes of your event. Don’t try to explain it to them, show them instead.
BEFRIEND THE MOBILE
For if your event pages are not mobile friendly, all your promotional act might just flush down the drain because you’ll get people interested alright, but the moment they’ll try to buy event tickets instantly using their smartphones, the desktop version full of horizontal scrolling and zooming and aiming and choosing the right tab will discourage them. Also, Google favors pages that are optimized for mobile usage, hence giving you a chance to move up in the search results, too!
SOCIAL MEDIA SHARING
It’s while proofreading that I realized this point should’ve been the first one (like it always is in all the blogs). Social media is the place where nobody ever shuts up. So, if you want to get the word out about your event, do it on social media and watch it get viral. And if that’s not enough, there is all sort of cool stuff that Facebook, Twitter, LinkedIn, and all these cousins of the Social Media family offer to promote your event for free (mostly).
THE CODE RED
All it translates into is – no coding, web developing, java, php, html, and all that jargon needed. If you use Yapsody to sell your tickets, we provide you with a customized URL for your online ticket store that you can personalize to fit your needs. You don’t have to be a geek to nail that perfect landing page, just find the right people. (Looks like the right people found you, though. *wink*)
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