Utilizing LinkedIn To Host Your Professional Events

Utilizing LinkedIn To Host Your Professional Events

LinkedIn has become synonymous with professional networking while doubling up as a job-hunting portal. Although it is not your typical platform for organizing or promoting your events, it’s the perfect platform for organizing events and shows of a formal nature. Based on LinkedIn’s Guide to Hosting Events, virtual conferences, webinars, networking events are all possible with your community safely in real-time. 

Here’s How You Can Go About Using LinkedIn To Plan Your Events:

  • Live Is The Way To Go

Through LinkedIn Live, you can bring your professional community of speakers, subject matter experts, and industry leaders together through a publicly discoverable event. Brands can live stream their event video content straight to their LinkedIn page followers thereby creating a broadcast. 

If you want to achieve brand awareness, webinars and conferences as live broadcasts will work in your favor. Broadcasts always trigger a notification to each of your followers and potential attendees.

  • LinkedIn Events Create That Initial Buzz

Create specific groups solely for your event discussions where you can get insights and conduct market research. There are numerous groups only targeted towards event planners, and by engaging in a few that might be significant for you before planning LinkedIn events. 

With LinkedIn Events, you can invite your potential audience, manage your event, have conversations with other attendees, and stay in touch through an online event after the networking event ends. If your goal is to build your event community through engagement, it can be planned in advance with options to engage your audience before, during, and after your event.

  • Stories

LinkedIn stories is a new introduction to this platform which works similar to Instagram and Twitter. Here’s are a few features of LinkedIn stories:

  • 24-hour life span
  • See who viewed your stories
  • Record a 20-second video snipper or post an image
  • Upload a story directly from your mobile device gallery
  • Add stickers, text, and even mention @LinkedIn accounts

As a LinkedIn event marketer, the urgency and engagement of LinkedIn stories become another crucial outlet for uploading event teasers, video snippers, and live reporting from conferences and professional events. 

  • Maximize Your Event’s Lifecycle

Community and brand-building events, AMA sessions, virtual conferences, influencer interviews, campus hiring, and targeted awareness campaigns will help up your lifecycle online. Event marketers can also plan for breakout sessions and knowledge-sharing seminars that will add to their portfolio of a 360-degree event management powerhouse. 

Now that you know how to plan and elevate your events, you can further strengthen your presence by: 

  • Optimizing your profile
  • Creating valuable content
  • Encourage behind the scenes snippets
  • Using personalized messages
  • Using diverse content formats
  • Utilizing LinkedIn analytics

Learn how to strategically improve your LinkedIn Marketing Strategy in 2021

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