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Ticket Pricing & Retention Strategy Every Event Presenter Needs

Ticket Pricing & Retention Strategy Every Event Presenter Needs

Retaining your event audiences is just as important as acquiring them. During the peak COVID times, we had launched our COVID-19 Resources to help event presenters navigate the new normal with a new set of strategies. Looking back, it was not just one strategy fits all but a combination of services and features such as:



Coming back to 2021, markets have started to open up and looking to get back in the game. And rightly so, the need for effective pricing is not only the need of the hour but also to retain the existing batch of event attendees.  

Here are our Ticket Pricing & Retention Strategies That Every Event Presenter Needs

While creating your event and performance you can easily segregate your ticket categories by adding multiple ticket types such as Student, Adult, VIP, and assign individual ticket pricing for each group. 

You even have the flexibility to apply varied pricing combinations and discount schemes to different performances (or “recurring events”) rather than the one-size-fits-all approach. 

With our Discount & Packages feature, you can choose to create a group discount to increase your referral ticket sellout in bulk. Let the word of mouth do its magic through a simple custom discount you create.

Awarding an exclusive loyalty discount coupon or loyalty package to your loyal event attendees is the easiest way to encourage recurring ticket sales. Even small figures like 10% or $2 discounts on the base ticket price can make a big difference in your revenue optimization.  There are 5 types of discounts that you can utilize to boost your event revenue and audience retention:


A major factor where event organizers were able to retain their audiences for years was due to their brand recognition and recall. They were able to stand out with their branding and personalization. Whether it’s their Online Ticket Store or Customized E-Tickets, these minute elements go a long way in bringing back memories for your event attendees. 

With our Event Marketing & Branding features, you’ll be able to enhance your event visibility and also maintain a continuous cycle of engagement with your target audience. The key is to customize your brand, enhance visibility, and track your sales all through our platform making for a winning singular user interface. 

As part of our Account Representative Program, our customer relation services has been smartly designed to acquire, engage, and retain your customers. With our customer outreach & retention programs, you can create a continuous cycle of personal engagement.

Key features of Account Representative Program:

Bottom line, if you are looking for flexibility and functionality, then Yapsody is the definitive event ticketing system for your revenue generation and audience retention strategies. For that inside edge in increasing your event visibility, our suite of marketing services is something that might also catch your fancy. 

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