How To Plan & Promote Your Events Using Google Analytics

How To Plan & Promote Your Events Using Google Analytics

Whether you run a factory or an e-commerce website, one of the best ways to build a valuable client network is by organizing events. Events are to the corporate world what holidays are to families – you know your people are out there, but it’s only during the holidays that you actually bond and connect with them

If you’re in the business of bringing people together, you will need a head start in planning your events, then driving people to attend it, track your progress, and then repeat it all over. Creating such a cycle of event planning and marketing can be aided by the heavyweight tool that is Google Analytics

No matter which marketing channel you prefer, everyone swears by their Google Analytics for event tracking and analysis.

Here’s How You Can Use Google Analytics to Plan & Promote Events:

  • Chalk Out Goals For Event Registrations

After finalizing all the minute details of your event, you need to have an event page wherein people can get all your event information and registration details. Make your event page impressive as your potential attendees need a compelling reason to be a part of your gathering. 

Ensure all of the required details on this page such as:

  • The day, date, time, and venue of the event
  • An overview of what exactly the event is all about
  • Your website links, social media links, YouTube links, and so on. 
  • An event registration form

These registration forms are going to be the main input you give to the tracker – it’s using these that you’ll be able to determine who all are registering and what was the source that drove them to your Online Ticket Store. Using Google Analytics, you can track those event ticketing conversions, that is, who were the ones who visited your page and actually registered or bought your event tickets. 

Learn more about Setting Up Your Online Registrations & Payments For Events.

  • Online Promotion

Consider it a side-by-side process where you have to spread the word about your event and make them sign up or register for your events. Create and put event-related posts, fun facts, infographics, videos, pictures, host online competitions, and anything else even remotely that will engage people and make them want to attend your event.

Online event promotion can primarily be done through our event marketing services such as SMM, SEO, Email Marketing, Online Advertising. However, it does matter what marketing channel you prefer for your event marketing needs, Google Analytics can effectively track it for you. 

With such a data abundance, one can naturally lose track or get confused looking at their analytics dashboard. For starters, you can choose to set up your dashboard as follows: 

  • Standard Dashboard – For those looking for a simple setup for SEO, social, referral traffic, these metrics are of importance. 
  • SEO Dashboard – Configure your Google Search Console for showing SEO metrics like rankings, keywords, click-through rates, and so on. 

There are a lot of custom configurations under which Google Analytics can be molded to function. Through our marketing suite of services, you can deploy our marketing experts to fetch the best data and insights from your Google Analytics and make your event promotion a hit.

  • Track Your Sources

“Eat the fruit and forget about the tree” is a proverb that is legit only in small talks. When you’re establishing an engagement and relationship cycle between your events and potential event attendees, you cannot neglect the sources that are contributing to the registrations.  

You’ll have to track all those active sources that are contributing to your lead generation and incoming traffic closely. This way you can pump in more efforts in that direction of the source or channel.

  •  Track Potential Leads

When you’re targeting people from the event community, getting them to register and actually making them attend are two different tasks. Google’s policy doesn’t allow tracking any data that is identifiable on a personal basis, so you can print out a list of people who’ve registered and tally with the attendees when they check-in

There you have it. 3 quick tips to plan and promote your events using Google Analytics. Don’t forget to learn how to sell out your events in 5 ways

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