Because there are a lot of people out there who’ll show you the way to a good event, but in this ultra-competitive era, where every event presenter is pushing his limits to ensure that he hosts a SOLD OUT show, do you think being good is good enough? Or do you need something better, something really great, for that matter?
First and foremost, if you think that as an event planner, it lies in your hands and yours only to lead your event into the realms of greatness, you are wrong at your very first step into the path. Of course, your skills and qualities matter, but what matters more than anything else is your ability to bind your team together and use their skills and qualities in an optimal manner. You need to understand that only pushing your limits won’t work if your team isn’t looking forward to giving a more-than-average performance.
So how do you accomplish this? It’s actually simple – by following the following!
CHANGE IS CONSTANT
Old is Gold, no doubt, but what if the world today needs Platinum? With so many technological advancements happening in every sphere of life, Event Management hasn’t been deprived of this evolution. As an event presenter, you have to take conscious efforts to stay in this tech-loop, be aware of everything that’s new so that A, you are able to host your event efficiently and B, you appeal to this generation easily.
But, changes come with challenges, and there will be times when you might feel the urge to shun these new measures and stick to the older ways. Or, you embracing these changes readily might lead to conflicts within your team who might not be finding it comfortable to move so fast along with time. You have to be patient and accept these challenges by keeping an open mind. Don’t fear criticism and appreciate advices and opinions, because this will help you build relationships in the industry (which is absolutely vital for event organizers to flourish) and you’ll be practically getting ideas handed out to you on a silver plate.
MAGIC HAPPENS OUTSIDE YOUR COMFORT ZONE
I’ve come across this picture a little too many times and, being the firm believer in magic that I am, this has always left me in awe and since it supports my point, I’d love sharing it with you.
In a nutshell, if you really want your event to turn out amazing, you HAVE to think out of the box and come up with something unconventional. People often mistake this part to be very difficult for someone as “normal” as them, but believe me, it’s actually not. All you have to do is look back at all the events you’ve created and attended and gather ideas from them. Peek into your own interests and those of your team members and colleagues to come up with something that’s unique and appealing. Incorporate funky themes that you and your potential audience might relate to – classic literature set in modern times, video games, TV shows, famous movies, and so on – into your booths and backdrops to create an everlasting effect on the minds of your attendees.
LOVE WHAT YOU DO
Event Management is certainly not a profession that one might choose under compulsion, so obviously, event presenters are doing what they love. But, do they love every part of what comes in the package of their profession?
Again, how your event turns out will largely depend on your team, so make sure that you appreciate their efforts and love them for all that they’re doing. When you select a team, see to it that they share your visions and goals, and their way of work is similar to yours, if not exactly the same. Your job is to keep them motivated so that they don’t give up when times get rough, which is not likely to happen if your team is strong. Basically, Love is the parent emotion. If you love your team, every other positive emotion will eventually follow and drive you and your team.
GIVE YOURSELF TIME
When you are always a part of the frenzy, things tend to get blurred at times and you might lose yourself. In order to hold on to your sanity, remind yourself to take a little break every day, no matter how busy your work keeps you. You can always find time to take a small step back and just relax, maybe go for a walk or enjoy a good meal with someone you love. Sometimes, in order to figure out where the pieces are falling apart, you need to see the picture from afar.
LEARN AND GROW
Organizing a great event is definitely not a piece of cake, and your team may have to go overboard with all the preparations and brainstorming. But, many a times, some things may not go as planned and you’ll find yourself and your team in a very low position. At that moment, you need to generate positive vibes and lift everyone up, and if you have an enthusiastic team, it’ll be easy for all of you to learn from your mistakes and grow out of it into something a lot bigger, and of course, greater.