The Lifecycle Of Event Content From Birth To Afterlife

The Lifecycle Of Event Content From Birth To Afterlife

A few years back if you came up to me flaunting the passes you managed to somehow seize for a very important upcoming conference, I’d probably be charred out of jealousy. Today, if you do the same, both of us can have a good laugh as I show you the YouTube channel that’ll let me witness the same conference live at 1080p resolution sitting miles away from the actual venue. Plus, I can watch it in my pajamas eating popcorn and I won’t even have to pay for the passes!

Back in the days when men had just discovered fire (hyperbole alert), conferences were seen as the best way to obtain quality content. Now, all of that (and a lot more) is available right at your fingertips. While its easy availability is definitely a boon, content ceases to be exclusive nowadays. So, it’s important that you learn to channelize the available content in a far better way than your competitors.


  1. Make sure they’re more than just attendees

Involve your potential audience in the decision-making process when you’re working out the details of the topics that your event will cover and who’ll be the keynotes. Either conduct forums and let your audience choose from the beginning, or give them readymade choices and conduct polls to see which topic gets voted in by your attendees.

  1. Have twit-bits up for grabs

Organize a contest on Twitter prior to the event or concert. Give away free passes for those who use your hashtag and get maximum retweets, or those who come up with the best tweets about your event. It can be anything, but make sure your hashtag is getting effectively promoted.

  1. Teasers and Spoilers are not that bad, after all

We might whine when we hear a spoiler, but do we skip the post if it says “spoiler alert”? The truth is – give us a few teasers, a couple of spoilers, and your event will already be a buzz. Ask your speakers to let out few sneak-peaks or videos related to their presentations to ruffle up the crowds. You can also try having an email interview with them which can be a great content for your as well as their blogs.


  1. A little birdie once said…

…doesn’t matter what it said – if it’s a blue bird, you listen to it right away! Integrating Twitter into your event is a fantastic way to perk it up for your attendees as well as your admirers. Have a crisp hashtag for your event and see how people connect to each other via live tweets. Plus, if you’re having twitter competitions, you’ll be amazed at the kind of typing speed your attendees will pick up for a goodie bag they’ll never use.

  1. Rock-n-Poll, baby!

If they have a fully-functional smartphone, they are going to be a part of it, like it or not. So, let’s choose to like it by conducting live polls. Let them have discussions and Q&A sessions to come up with the topics that they feel should be discussed at the event.

  1. Because A‘Live’ is Awesome!

Go live, and that’s the best you can do. Live Blogging and Live Streaming are the two optimum options when it comes to getting your event live. This way, you can make sure even the ones who aren’t attendees can still feel connected to your event. And maybe the next time they’ll make it a point to be the ones who are streamed, rather than the ones who are streaming.


…aftermaths! Most of the conferences see two kinds of people – those who are frantically trying to jot down every point the speakers are saying and those who are the speakers. If you want your attendees to relax and enjoy the event, see if your speakers allow you to share their presentation decks with your attendees.

What did you hire that guy with the fancy camera for if you’re not going to share each one of those snaps online? Make sure all those photos, videos, discussions, slideshows – everything goes viral. The point is to create a buzz big enough so that the ones who decided to turn up relish it, and the ones who didn’t, regret it enough to show up the next time!

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