Event managers are responsible for bringing creativity to events. There’s a saying that you don’t become an event manager, you are actually born one. Well, that’s true. Event managers are expected to spout off inspiring event themes and ideas in the spur of the moment. But let’s face it, creativity does have a mind of its own. But something needs to be done, as your brand reputation is at stake.
If you’re in a rut due to a lack of new and original ideas, follow our strategic tips to hone your creativity quotient while planning events.
1. Originality Wins
Creative events are original events. It is as simple as that. You cannot copy an idea that was executed a few years ago and expect to get away with it. Audiences have a sharp memory when organizers design the ultimate event experience.
For a winning formula of originality, choose from event categories that haven’t been done before, something that’ll shock and amuse the audience. There is nothing better than the look on their faces when you do the unexpected! You could even rope in nice Creative Sponsors to indulge in co-branded event campaigns.
2. Visualizing Is Key
A key part of amping up your creative planning is visualizing. If you’ve got an original seed in mind, congratulations. Before you implement it, visualize your idea to understand how your seed needs to take shape. A glimpse at the bigger picture would help you organize your event better and bring in that creativity all across.
Imagine all the possible on-ground scenarios in your head, take into consideration the “how” and the “what if’s”. Make sure you’re ready for what may come and create an event proposal or an event agenda to better reflect on your thoughts.
3. Get Inspired
Now you might argue that creativity is an innate quality! But, there are ways how you can cultivate creativity by getting inspired by everyday things. Read a good book, listen to some music, or just go for a walk in the park. We all have that particular song in our playlist which lifts our mood and fires up the brain cells. Brainstorming this way will not only give you the idea you need but also help you rewire your creative planning process.
You never know when inspiration strikes, do you? Stay tuned to our Yapsody blog as we’re always updated with the latest and the greatest.
4. Align Creative Boundaries
Now, this might seem a bit out of the ordinary, but hey, you need to think out of the box, don’t you? Most people function well when margins are set for them. Because then they are forced to work with what they have. That is usually when creativity strikes. In fact, well-known event professionals believe in this strange but useful tactic. Limit yourself, test your patience and rack your brains. That is the smartest way to come up with innovative ideas within the boundaries of creativity.
Good event management is all about originality and creativity. These small but useful tips might help spark your imagination and help you come up with a landmark idea.