When getting ready for marketing your next big event, the first step you need to take is picking the right Social media channel. Often, companies get lost in the higher-level tasks of choosing the right event venue or the process of selling maximum tickets. However, it’s commonly seen that an average presence across all networks does not translate into high ticket sales.
Understanding what type of communication works best for the audience you are looking to target is essential. Once you have selected your target audience and your method of communication, then pick from the most ideal channel for event marketing. Social media marketing witnessed a swift transformation in 2020-2021 and continues to keep up with the times.
Our top yearly trends indicate that:
- Social listening will a key factor in your SMM strategy
- The trend for live streaming video conferences, seminars, behind the scenes, and virtual events will stay relevant.
- Through social media CRM automation, brands will identify, track, and engage with every single consumer for more engagement.
- Authenticity will reign over everything else.
Here Are The Ultimate Social Media Channels For Event Marketing
With over 2 billion monthly active users, Facebook has retained its position as the social media channel of choice for big and small businesses alike. It allows you to reach diverse audiences in terms of location, gender, as well as age.
Today, everyone from your newborn to your 96-year-old grandma is on Facebook. Even the house cat has an account. So, your events should definitely be out there making a name for themselves.
Facebook event marketing begins with the Event Page and here’s what you need to do to get started:
- Create an event from the create menu
- Create an appealing yet informative image/video to describe your event to draw attention.
- Update your event description and make it something creatively compelling
- Add all the necessary details of your event.
- Do add a link to your Online Ticket Store to ensure audiences can purchase event tickets instantly.
While you’re at it, don’t forget to Keep These 5 Facebook Metrics on Your Radar.
Instagram has an aesthetic approach to advertising and appeals to those with a high sense of visual aspect in their event. Popular with the millennial generation, it’s ideal for art festivals, dance performances, F&B events. Instagram is poised as the perfect social media channel to promote your exquisite event highlights, both pre-event and post-event. Apart from its cross-posting ability, Instagram also lets you integrate your ticket booking link on your bio, posts, and stories making your event ticketing conversions easier.
Pro-Tip: Hashtags are the best way to organically increase your visibility. You never know where your potential ticket buyers are until you spread your wings. Create and use an event-specific hashtag with your brand hashtag that creates an instant recall in your ticket buyer’s mind.
LinkedIn works great for more serious marketing. It targets professionals when they are in the mindset to make complex decisions is useful in the education industry, as targeting can be highly specific, and reach out to the exact audience for a particular program.
Although it is not your typical platform for organizing or promoting your events, it’s the perfect platform for organizing events and shows of a formal nature. Events, virtual conferences, webinars, networking events are all possible with your community safely in real-time.
Pro-Tip: Event marketers can also plan for breakout sessions and knowledge-sharing seminars that will add to their portfolio of a 360-degree event management powerhouse.
Whether you’re an event organizer looking to improve your engagement funnel or an industry-leading hospitality brand looking to strengthen your network, Twitter is a superstar of a microblogging platform that can help you reach the stars provided you follow practices that adhere to their algorithms.
Do not forget the three Rs of Twitter event marketing:
- Respond to attendee/sponsor/ venue owner’s tweets.
- Reciprocate by liking or commenting on good Tweets.
- Retweet tweets you’re tagged in with a “Quote” if needed.
Twitter is all about being real-time, spontaneous, and relevant to your audiences and global trends.
This is the only network that reports higher usage in rural areas as compared to the metropolitan mainstream. It is widely used to promote DIY workshops, craft fairs, and cooking-related events.
The old saying “a picture is worth a thousand words” rings true when using Pinterest to supplement your event promoting efforts. Here’s how:
- Place Pins enables your users to map out the locations of all the items they share on their pinboards. For example, if you pin a photo of your event or the artist performing in your music event, you can also add the venue location to a map on your board. You can map all of your new and existing Pins on the board to help plan your next event.
- Organize your events or a few locations that you always recommend to people by using Place Pins to showcase all of the venues in one single place!
- Use Hashtags (#) to define words for search results. For example, if you want to be found under “California”, use “# California” or “# California event” in your event location description.
- Making a Pinterest board and submitting event photographs. Make sure that the images you post are attractive in order to develop a strong following.
A successful event marketer will use other social media platforms such as Facebook, Instagram, and LinkedIn, along with Twitter to get the maximum out of your marketing campaign. Check out our marketing insights to get more guidance on industry-grade marketing strategies.
Don’t have a large team to streamline your event marketing? Leave it to us and our in-house marketing specialists to boost your event visibility.