Organic Event Marketing: Enhancing Event SEO in 2021

Organic Event Marketing: Enhancing Event SEO in 2021

For the uninitiated, SEO stands for Search Engine Optimization, which is an online practice of improving the quality and quantity of website traffic through search engines. To improve your event visibility and sell tickets online organically, enhancing your SEO is key to make your event marketing shine.

With online engagement taking an upsurge during the times that we live in, enhancing your online presence has become of the utmost priority for many event organizers and hospitality venues. One of the most important and cost-effective ways of enhancing your event’s SEO is through effective organic marketing. 

Here Are Few Ways Of Enhancing Your Event SEO in 2021

1. Improve Your Website Experience

One of the most underrated techniques that brands and hospitality companies miss out on is making their website user-friendly. Once they land on your website, the page flow should facilitate a smooth ticket buying process rather than a glitchy one that makes them exit your page. Our website integrations give you a mini boost by redirecting your ticket purchasers to your online ticket store and sell tickets easily.

2. Make Your Posts Easy To Read 

Ticket buyers and event-goers are mostly checking out your web posts and social media posts on their mobile devices. Make sure your posts are easy to read and picked up easily by the internet algorithms for enhanced visibility. 

3. Optimize Your Event Page 

Keywords are the heart and soul of SEO. In this case, your event name is the most valuable of the lot for leveraging online. With our in-built SEO optimization tool for events, be assured that your events will leave your competitors in the dust when it comes to ranking high on Google. 

4. Make It Easier To Share Your Events 

Your audiences purchased your tickets and now have no way of sharing them with their close ones? There goes your marketing down the drain. With social media sharing widgets, your ticket buyers do your work for you in spreading the word and improving your event SEO. 

5. List Your Events On High Ranking Websites 

We have you covered here. Part of the event marketing suite of services includes a premium listing that boosts your event visibility in the market and directly on Google search engines. List your upcoming events on Yapsody for FREE and increase visibility by 10x through our high search engine rankings.

For more information on navigating your event planning and marketing in 2021, do check out our Event Management & Event Branding feature clusters

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  • Neil Woodcock says:

    Maybe it is obvious to you, but you should define ‘SEO’ somewhere in the article.
    We are not all as tech-savvy as you. It is impolite to assume everyone has same understanding as you.

    • Siddharth Das says:

      Thank you for the catch, Neil. We’ve made a minor addition to the blog intro by defining SEO for those who might not know.

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