Club events cannot be easily chalked out, with a limited budget, time frame, and pricey musical acts to choose from. However, it’s not impossible with the right strategy in place. Right from the word GO, be clear who your target audience is and you will be on the right track to make it happen.
Lighting, DJ, an incredible playlist, and cocktails are sure to get your party animals grooving to the beat and have a fabulous time. But, the foremost thing that any event planner should do is to search for the right target audience. If you are successful in scoping them out, it would be a cakewalk for you to sell event tickets and grow your event revenue.
Here’s How You Can Find The Target Audience Easily:
1. Scope Them Out
Where are you likely to find your target audiences for clubs? Scope out online and offline spaces frequented by them. These days, most of us are online and are easier to scope out through different social media groups and pages. It’s just about letting them know, ‘Hey, we’ve got something for you!” with the right
To begin with, in the hunting game, look at your existing batch of event attendees and segregate them into precise marketing personas that will act as a pillar for targeted communication. Once you’ve created a mailing list out of your total batch, send out club events-related surveys to a dedicated group.
Using different types of surveys you can easily pick up on their event habits & preferences and make that club event, a happening one.
2. Analyze Incoming Traffic
Analyze your incoming traffic through Google Analytics and know where your potential event audiences are coming from. Are most of your visitors coming from social networking sites, blogs, landing pages, or advertising campaigns?
Make an in-depth analysis of these sources and identify the channels or platforms where you can invest and promote your club events for maximum visibility.
3. Engage On Social Media
One of the mantras of event marketing strategies is to build a strong social media presence. Create your club’s brand profiles on visually appealing channels such as Instagram and Facebook. Post regularly, strike a conversation and keep them engaged with your pre-event, during the event, and post-event updates.
Your captions, geotagging, hashtags, artists/sponsors/venue tags all add up to reach newer and existing audiences for your club events. Since clubs function as venues to attract multiple genres of musical talent, the chances of attracting diverse audiences also amplify through your social media.
Pro-Tip: Polls and quizzes are a great way to collect audience data and act on them. However, to get the ball in their court, you can “Ask Questions” through your Insta stories and respond to each one of them.
Don’t forget to check out our 9-Step Guide to Instagram Stories for mastering your visual brand communication.
We hope these tips help you find your target audience for clubs. With Yapsody, you can put that database to good use while creating and managing your events, marketing them, and tracking them with real-time stats. Sign up and join the club to be a part of our success stories.