Loyal event fans are your biggest brand advocates as their recommendations can drastically influence your event promotions & sales. Their recommendations and word of mouth can influence their network and can be a strong driving force in your event marketing.
If you are looking to transform your event fans into brand advocates, we have some quick tips for improvement.
1. What’s Your Brand Personality?
Before transforming your event fans, analyze your brand personality. Does your brand have a voice of its own and do they connect with your fans? People are most likely to RSVP to your event if they can relate to it. And how do we find it out? Well, you need to interact with them in a more subtle tone. Be genuine and don’t make any false promises as this will shoo them away.
Understand your brand or event loyalists thoroughly to know what clicks instantly with them. The more they get hooked to your brand, the more they are likely to preach about your brand of event categories.
Learn more about Implementing Better Practices for your Brand Building.
2. Identify Your Brand Advocates
Your fan base may be strong but all of them are not and can’t be your brand advocates. So, it is necessary to identify your potential super promoters amongst your superfans. Not every fan who shares or likes your posts on social media is a brand promoter. Conduct marketing surveys to determine them; check out who are most active on your page, and who regularly purchase your tickets. Listen to what they are saying about your events, and identify amongst the many and connect with those who align with your brand vision and goals.
Don’t forget to sign up with us to make use of the Branding Elements that Every Event Organizer Needs.
3. Which Platforms Do Your Fans Like?
Where are they are spreading the word about your event – on social media, through blog posts, or email marketing? Put up only engaging and meaningful content on the platforms where they are most active. Giving them discount packages, free event tickets, or VIP invitations to your upcoming events will definitely motivate them to transform into resilient brand advocates.
Learn more about using Brand Storytelling to Benefit Your Content Marketing for events.
4. Automate Your Event Marketing
In addition to improving your event marketing and management, CRM or marketing automation can aid in customer retention. Through social media CRM automation, you can identify, track, and engage with every event attendee or brand advocate and let all your event marketing campaigns run on autopilot. This way you can let your brand advocates share high-performing event posts and add legitimacy to your online presence.
With a clear strategy, you can nurture your event fans as long-lasting brand advocates, and uplift your brand’s event marketing strategy drastically. With a clear strategy, you can nurture your event fans as your brand advocates and promoters. And believe it, they can do a lot for you.