Your customers are making their purchase decisions during their first visit to your online ticket store, and if you don’t give them an amazing, personalized experience, they might just end up at your competitor’s site. The importance of delivering an amazing experience to your customers must be realized whether they visit your website via computer or smart phone. This means your online ticket store has to work perfectly on every device. In today’s world where mobile devices have become a staple in everyday living, it is imperative that your online ticket store be optimized for mobile devices.
Event-goers using mobile devices love to surf for nearby latest and upcoming events; when they do, they seek content that meets their “on-the-go” needs. In this blog, we will share some cold hard facts which explain the importance of Mobile Friendly ticketing system for event presenters.
- According to Pew Internet & American Life Project, 45% of those who use the internet on their phones prefer web browsing on their mobile devices
- A recent Google survey of mobile users found that:
i) 72% of mobile users say it’s important to them that websites be mobile-friendly.
ii) Consumers are more likely to make a purchase when a site meets their mobile needs. Unfortunately for e-commerce sites (like event ticketing), 61% said they are likely to leave a site that isn’t mobile-friendly.
iii) Almost three-quarters of respondents said they are more likely to revisit a mobile-friendly e-commerce site; and for those sites that are not mobile-friendly, 79% of respondents said they would search for another site to meet their needs.
Now you might wonder what exactly your customers are looking for in an online ticket store accessed from a mobile device. We at Yapsody believe that they don’t want anything special, they just want:
- Big, mobile-friendly buttons
- Limited scrolling and pinching
- Quick access to event presenter contact information
- Links to presenters’ social media profiles
- Simple mobile-friendly checkout process
Like it or not, the first experience most people have with your company and your events is going to be your online ticket store. Do you want them to see a flat, bland, and impersonal ticket store rather than something that looks tailored just for them?
The answer will be NO! So, Sign Up today with Yapsody and enjoy the power of our New Online Ticket Store!
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