We’ve had enough of the regular Facebook and Twitter, and it’s high time we realized there’s a lot more to social media marketing than just blue and blue birds. While Instagram is giving its own edge to the hashtags, Pinterest has come out as a whole new concept on its own involving boards and pins, reminding you of high school. And we tell you exactly what it takes to be a famous cheerleader in this high school by using Pinterest the right way!
PINTEREST, THESE ARE PRESENTERS. PRESENTERS, THIS IS PINTEREST!
There, you’re already through the introduction! Let’s get you guys to know each other better by quoting some amazing facts. Starting with Pinterest –
- The age of an average Pinterest user is 40.
- According to 2014 statistics, Pinterest is the fastest growing social media platform.
- And it has seen a 66% growth in the previous year in pinning.
- Pinterest has over 72 million active users on a monthly basis, and as you read this, many more are joining it.
- This is the best one – Pinterest is second only to Facebook in terms of driving traffic to websites.
Moving on to the Presenters, there’s just one amazing fact – they are amazed at how terrific Pinterest is and are going to start using it the moment they’re through with this article.
NOW THAT YOU’RE INTRODUCED, LET’S TALK BUSINESS.
Think of Pinterest to be similar to Google, only it’s really similar to Google Images. Plus, it has a huge advantage over Google Images, because it won’t just return one image, it’ll return ALL images in your board. Imagine the kind of things you can showcase – infographics about your event, the venue, the cuisine, keynotes, and so much more!
You’re definitely going to build up boards around your event, so here are a few suggestions to get you started –
- Highlights of the previous events
- Keynote speakers at your event
- Sponsors and exhibitors
- Venue: give them photos of everything the venue offers – a good view, ambiance, food, everything.
- Place: tell them about the city you’ll be hosting the event in – the restaurants, tourist attractions, hotels and motels
- Available transportation – public or booked.
- Preferred clothing for the event
- Packing instructions, in case it’s an international event and they should be equipped with certain commodities to make it through the climate there.
- Create a blog board if you own a blog.
And remember to always make sure you put in relevant keywords when you’re naming the board. Always.
HOW TO KEEP IT GOING…
Building boards is useless if you’re not having a consistent pinning rate. For optimum benefits, try a pinning rate of 10-20 times a day, and make sure it’s not all at once. You can use Buffer for that, which makes using Pinterest a cakewalk. Also, make sure your pins are rich in keywords, and even though 500 words are allowed, try to make it as concise and crisp as you can.
Be a part of relevant groups because this will let you be a part of conversations, will give you good exposure and you’ll have higher chances of being followed by fellow members. You can use the PinGroupie tool to look for groups with a specific keyword so you can be a part of the ones related to your event. There are lots of groups with broader topics and quite a lot that are specific. Look at them as opportunities and make sure to choose wisely.