Planning an exclusive event that represents class, sophistication, and luxury can get you more accolades if it’s organized well. Whether you’re planning a corporate awards ceremony, school fests, conference, or a special lady’s night at your casino, organizing an exclusive event makes your attendees feel elite.
If you’re thinking of organizing one soon, here’s our event planning guide to help you organize an exclusive event successfully.
1. Create An Event Agenda
Hosting an exclusive event means there’s no place for cost-cutting. Generate exposure with sponsors if required, so the budget is not a constraint. Plan what type of event you’d like to host. What are the requirements? For example, it’s a business conference for only 300 guests.
Plan which companies you’ll target and let them know in advance that it’s an invite-only event. Alternatively, if you want to sell out your exclusive events quicker, allocate limited seats. Make sure to Create A Logical Event Agenda that will not only enable your guest engagement but also help you monitor the event from start to finish with eagle eyes.
2. Make It Exclusive & Invite-Only
While corporations host annual parties & conferences, schools organize multiple events that can be exclusive but not necessarily luxurious. As an event presenter, you need to decide what type of event you’d like to organize and make it exclusive. When you charge your attendees a premium, make sure to offer premium services based on your event categories.
Those looking to create a Reserved Seating event or better yet an Invite-Only event, can now rest easy while organizing it. With the launch of our Social Distancing Holds, you can sell seats and automatically hold nearby or adjacent seats around them so that your event attendees are provided a comfortable social distance experience.
3. Choose An Apt Venue
Planning a grand event means the venue also needs to be top-notch. If the event space has been used already for various events, convert it into a special venue. Impress your guests with rich decor and elegant lighting. Ensure the venue is easily accessible. Since the venue is used for multiple events, tools and equipment will be easily accessible to run the event.
4. Utilize Your Online Ticket Store
You may have the best network for offline ticketing, but selling tickets online is an easy and organized way to go. Besides, with most of your target audience preferring online payment gateways, it’s convenient for them to buy the tickets in advance and reserve the seats for the event.
As an event presenter, you benefit by Utilizing Your Yapsody Online Ticket Store to create a branded portal to list all your current and upcoming events for ease of ticket buyers. An all-in-one domain to see anything and everything related to your events will create a seamless ticket buying and event experience.
5. Price Your Tickets Right
You’ve planned an exclusive live music show for 300 people. Since it’s going to be a classy affair, you raise the ticket price expecting to sell out. You didn’t receive the expected response and can happen to many of us. Overpricing tickets can lead to poor sales hence you need to consider all the determining elements when pricing your event ticket.
Divide the estimated expense by the number of tickets you’ll sell and add an extra 10% margin for additional expenses. Since you’re offering premium services, your attendees won’t mind paying a little extra for the luxurious treatment you offer.
Pro-Tip: You can also pass on your ticketing fees as an added surcharge and save on your overall ticketing fees.
6. Give Them Something More
Begin by creating an exclusive invite for your attendees which includes the access codes of your event. That way you make this event exclusively available only to a set of attendees. But when you say “Exclusive”, don’t just give your attendees a boring dinner party. Offer them something to remember the event for a long time.
Giveaways are a great way to make your invite-only parties memorable. If it’s an exclusive food and drinks event, surprise them with a popular band’s performance. Make it exclusive by offering a fine dining experience along with complimentary champagne or drinks.
7. Promote your Event
Exclusive events require effective promotion. Words like limited seats, last few seats left or sale ends on xx date can create the urge to buy your event tickets quickly. When you announce the event on social media, make sure you give them a glimpse of what they will experience at the venue and what is included in the ticket.
Check out these last-minute event promotion tips & tricks if you wish to market and sell your event tickets easily.
8. Thank Your Attendees
You worked tirelessly to make your exclusive event happening but without your attendees, nothing would be possible. So, thank your attendees through emails, messages, and thank you cards especially delivered to their address. Not only will they feel valued, but they’ll always look forward to attending your next event, be it exclusive or not. Here Are Few Best Practises For Post-Event Follow-Ups
If you haven’t organized an exclusive event, it’s time you start now as you’ve got the event planning guide already. Set yourself apart and host a grand event by Signing up with Yapsody.