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12 Types Of Hotel Events To Improve Your Revenue

12 Types Of Hotel Events To Improve Your Revenue

“How do I increase my revenue?” is the most common question that crosses every hotelier’s mind on a daily basis. Do you know that your hotel and restaurant space can be used for multiple events and give you easy returns and a constant stream of revenue? 

Whether it is through a conference or an open-air wedding, you can use your hotel space to host such events and attract new audiences for your future events. Machine. Have a look at these different types of hotel events you can organize and improve your revenue:

1. Live Music Events

Live music events are crowd pullers. Before you start planning, create an event agenda and roadmap of everything you’ll need for successfully pulling it off. The venue is pre-decided, you simply need to follow our 10-Step Guide To Pull Off A Successful Live Concert

Once your event is all planned, you’ll need to promote and sell your tickets online. Choose our event ticketing platform to access the best-in-class event management, revenue generation, and branding features.

2. Food & Drinks Fest

If your hotel has an open outdoor space, make the most of it. Host a food and drinks fest outdoors, however, if the weather doesn’t permit, make it an indoor event. It’s one of the best ways to promote your brand of food and drive maximum people to attend. 

Since people love food, they won’t mind traveling to your hotel even if it’s a 2-hour drive. Incorporate a cocktail party at your event along with live music, promote your event well and see the magic. Read our Top Ten Tips For Hosting a Food Festival.

3. Corporate Conferences

Whether yours is a new or an established hotel, invite corporates or startups to host conferences at your hotel. Strike a deal with them and organize an after-conference party. That way, the conference attendees get a great opportunity for networking while enjoying themselves. Make the catering services and your welcoming staff a reason for them to come back to the hotel, but this time with their family or friends.

4. Bachelorettes & Spinsters

Make the last day of being single a memorable one for your loved birds. Host a debaucherous Bachelorette or Spinster and don’t forget to offer complimentary gifts for the party or a cake of their choice. Arrange for a male revue artist to perform at your venue or simply give the spinsters a relaxing spa offer the next day. 

Pro-Tip: Give them a good discount or package so they can host the bachelorette/spinster and the wedding at your venue itself.

5. Wedding Party

Depending on the weather and your outdoor space, you can host a wedding party at your hotel. You can choose to do the decor for the party at an additional cost. Offer your catering services for the wedding along with the drinks required for the party. 

If they have guests coming over from far-off places, you can offer them a stay. Along with the wedding package, you can offer the married couple a honeymoon suite at a discounted rate.

6. Holiday Season Events

Halloween, Christmas, and New Year can mean back-to-back events and a good opportunity for hotel owners to cash in on it. Invite event organizers and multiple communities to use your hotel space for the holiday season. You can have a Christmas ball or a grand New Year party with a popular live band performance at your hotel. 

Few blogs to give you a headstart for your Holiday Season events: 

7. Exhibition & Expos

Be it a small food exhibition or a trade expo with the latest tech, invite entrepreneurs to host them in your hotel. If the event attendees need a break, they can take a tour of your hotel and explore the restaurants for some great food. As the event presenter promotes the exhibitions, you can also promote them to your clients to drive more attendees to your hotel.

8. Auditions & Interviews

Hotels are perfect for hosting auditions – whether it’s a dance, singing, or a reality show, invite production houses to organize the auditions at your hotel. Such events attract a diverse crowd. Make sure you give them a good experience in terms of refreshments, services, and queries if any.

Invite corporates to use your hotel space for conducting recruitment drives or interviews. Offer refreshments and food to the recruiters and candidates at a fair price. Wow, them with great food and a comfortable ambiance and give them a good experience so you can become their venue partner for all the interviews.

9. DJ Nights

Find a reason to celebrate, be it your grandmother’s anniversary or your dog’s birthday. Tie up with an event organizer and host a DJ night for your guests. Invite one or more artists and make it a DJ Battle event. Pump up the party as the DJs do the mixing and entertain your attendees.

10. Comedy Nights

Weekdays working can get people tired. Tickle their funny bone on their Friday nights with a good dose of laughter therapy. Host a comedy night every Friday where you can either have the same artists perform or change them every 2 weeks depending on the response you receive. While the artists tickle their funny bone, you’ve got another way of generating revenue.

11. Book Launch & Press Releases 

Make it special for the authors and their fans, whether it’s their 1st or 50th launch. When attendees start pouring in, give them a free tour of your hotel after the launch. Also, you can take their details and offer them a discount or a coupon card since they’ve come through an existing event. This coupon can be used by them for room bookings.

Press releases offer newsworthy information to the media reporters. Invite public relations specialists, celebrities, and production houses to use your hotel space for their next press release. This is a great way to market your hotel brand through such events and media professionals.

12. Movie Screening

Change the setup of one section if you don’t have an in-house cinema. Pick a day from the week to showcase movies with food and drinks. It’s a good way to catch up after a busy day at work. Set up Seating and Discount combos they would usually prefer at the theater. During the interval, they can pop into the snack section and go for a snack binge.

If you’re an event presenter planning any of these event types at your hotels, ease your event creation, management, branding, and marketing journey by signing up with Yapsody.

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