Hotels and casinos are at the pinnacle of the hospitality space when it comes to elevating guest experiences. Industry leaders know for a fact that strategically re-inventing their guest experiences is key to staying on top of the game. That being said, we at Yapsody help our clients stay ahead of the curve through multiple touchpoints.
Here are a few key areas where your management can look into:
1. Optimized Website
Every manager knows that their guest experience begins way before arriving at the front desk. Not only do you need a user-friendly and fast website experience, but it also needs to reflect your hotel persona. Your social media handles further solidifies your online presence.
Your website should be mobile optimized and effortlessly lead your guests to the BOOK NOW option. Make sure that their first contact with your brand sets the standard for things to come. Learn more about our Website Integrations feature that will integrate your online ticketing into your WordPress or WIX website and also use widgets to redirect them seamlessly.
2. Check-In Process
Probably the most overlooked factor, the check-in process can elevate your guest’s mood or annoy them. After traveling all that way to reach your hotel or event, if you can’t find their name under the reservation list, they might lash out. Perhaps, your hotel can easily manage the check-in check-out process on a normal day.
During the holiday season, when your hotel is a venue for a famous band to perform, you will need an Inventory Management System that can handle Reserved Seating and Ticket Scanning. You can still go for the “stamp on the hand” method of confirming entry for that old-school touch.
3. Personalized Packages
Whether it’s a business trip or a family trip, everyone loves an all-inclusive package that covers food, alcohol, entertainment, spa, and gym which would be otherwise be charged a la carte. Carefully craft an all-inclusive guest package with the help of our discounts & packages feature to help them enjoy a steady mix of events and shows.
Don’t overpopulate your website with 50 packages when 10 of your best will suffice. Exclusivity is key in hospitality. You can further personalize their packages if it’s their birthday, anniversaries, weddings, and so on.
4. Partner With Related Brands
By partnering with tourism businesses nearby, you can add value to your venue by amplifying your brand presence. Your guests would love to explore nearby tourist attractions such as museums, theme parks, vineyards, breweries, and so on. You can club these under short-term guest experiences for those who are always going the extra mile. You can give the local gift shop some space in your hotel as tourists are always looking for memorabilia to take back home.
How about getting those F&B brands on board to generate your event sponsorship exposure?
5. After The Stay
Brand loyalty is what every hotel earns if they pulled everything off perfectly. A key touchpoint for hotel owners to work on is earning their guest’s revisits. The real task is working on post-checkout surveys and feedback from your guests to elevate your future service offering.
Create logic-based questions that can help you improve service levels in the future. Satisfaction in the hospitality sector is driven by improvement through complaints and general feedback. How fast you can turn a negative into a positive becomes an indicator of your brand value in the market. Here are 3 Types Of Surveys To Improve Your Event Planning.
If you’re new in the hospitality industry or perhaps looking to elevate your guest experiences through events and shows, we’re just a sign-up away from helping you and your guests attain the best possible experience.
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