Attendee feedback gathering is one of the effective ways of handling criticism, improving your standard event management practices, and turning your breakdowns into breakthroughs. Healthy criticism and feedback from your new and existing event attendees will help you showcase your logic-based event management style, approachability, and trustworthiness. Audience opinions that are valued proactively can go a long way in improving your event conversions.
Designing an effective audience feedback form or survey will not only catapult your event planning strategy into overdrive but also help you measure the event satisfaction levels.
Here’s How Attendee Feedback Accelerates Your Event Planning:
1. Prioritized Objectives
So, you’re done with the first few events of the season and now planning for more. However, a timely push of feedback forms and insight gathering can help you plan your upcoming events better. Maybe your event catering was a bit off or perhaps the event seating sections could be better planned. Prioritizing your event objectives makes your events even more likable and successful when you let your attendees and guests share their inputs beforehand
As an event manager, you’d never want to hear that occasional – “Well, it could’ve been better, you know…”.
2. Builds Long-Lasting Trust
Sharp remarks or harsh criticism can do wonders for burying any event planner’s confidence. But knowing how thick-skinned the event management community can be, these remarks are to be dealt with wisely.
When you share feedback forms or surveys, your event attendees expect you to listen to their outpour of emotions. Maybe someone on your event team had a slip-up and you didn’t notice. This helps bring minor issues to your attention so you can avoid them later.
Once you take heed of their issues and outpour, your event audience will eventually start trusting you for acting on their inputs, thereby improving your brand recall. Learn more about Strengthening Customer Relationships Through Social Media.
3. Inflow Of Creative Ideas
If you’ve been in the event management industry for too long, you can see how ideas can run dry from time to time. Even more so when you’re planning the same old style of events every time. With our questionnaires and survey feature, many event organizers and hospitality venues have been able to garner creative event ideas and unique perspectives from their audiences.
This positive inflow of insights and actionable feedback can help anyone break out of a burnout pattern and try something new and productive. With an idea borne out of your attendee’s inputs, you can accelerate your event planning without having to brainstorm yourself into oblivion
4. Insights Accelerate Growth
Similarities in thought processes bring people together whereas differences of opinions can foster growth. Whether your audiences dish out negative or posting feedback, it takes a keen eye to spot genuine insight that you need to work upon and accelerate the growth of your brand.
Of course, not every piece of vague feedback is valuable, but it’s surely worth a shot to keep a pulse on your audiences.
When you honor event audiences by responding to their requests, a deeper bond of respect and trust starts brewing. It is this kind of relationship that makes an attendee a regular for your future events.
The process of accelerating your event planning process can be witnessed only if you can analyze their insights carefully into actionable points and then create a logical event agenda. Those looking for more insight-based resources, tune into our event ticketing blog and our marketing blog for well-rounded insight gathering.