More than time, money and effort, you need smart techniques to successfully carry out an event planning. And in this age of start-ups, growth hacking is one marketing device that is highly recommended and implemented in all business models.
Growth Hack focuses primarily on gaining growth for the company at an accelerated rate; all the marketers, engineers, SEO guys get into their tasks to find out all possible roads to achieve success in quick time. Let’s check out how you can bring out successful events using this tool.
An Attractive Website
How does your website look? Is it appealing enough to woo your audience? Your website should have rich content with good use of videos and images, easy to navigate, simple yet well-designed, and an easy registration process. The overall look and feel of the website should be amazing enough that it draws the audience to your site at a glance.
SEO is a Must
No matter how good or informative your webpage is, but if it does not make it into the top positions of search results, all your efforts can go waste. Improve ranking of your website on search engine through Search Engine Optimisation (SEO) and get your website noticed. A strong SEO can increase traffic to your site and bring more ROI.
Most of our business communication happens on mails. So, why not make the most out of email? Email Marketing may be a little traditional form of event marketing, but it is still very effective. Bring out the long list of email contacts stacked in your database, and start mailing. But, before shooting out mails, ensure that your mail is visually attractive with less text and a call to action button.
Be on Social Media
In today’s time, if you are not present on social media, then you are doing horribly wrong to your business. It is a platform where you can do extensive campaigning of your event, and increase your brand awareness. Be active where your audience are. Make your posts shareable by updating it with engaging content.
Identify blogs relevant to your event and request for a space on their site. Getting your content published on an influential blogger site will attract you new audience, plus boosts up your brand exposure, ultimately, leading to the growth of your business.
PR can make the right buzz for your event. Bring out all your media contacts and ensure that your event get as much coverage as possible. Prepare an interesting content piece with images and informative text and send it out to journalists to get your events featured on their publications.
Most of the people search for events on popular listing sites, so making your presence felt there means you will have a greater audience reach. It will save your time and money; you can make it more location and category specific, thus improving SEO visibility and increasing ticket sales.