Looking for the quickest way to turn around your event business strategy during the pandemic? Designing an effective audience feedback form or survey will catapult your event planning strategy into overdrive. Each event type and venue will have a diverse set of audience requirements which is why planning a logic-based custom survey becomes of paramount importance.
Here’s How You Can Gather Audience Feedback Effectively During COVID
1. Understand The Global Landscape
We’re all in the new normal and with it comes a new set of rules, regulations, and ways to go about normal life. Earlier on, your survey questions might’ve centered around your audience’s work lifestyle and their partying habits on weekends. Nowadays, their frequency and eagerness of stepping out for a weekender outside might vary. Understanding the global landscape is key to designing a relevant survey.
2. Establish Survey Objectives
Don’t just create a survey for the sake of creating one. What is your end goal? What kind of insights do you wish to gather? Will it help you plan better during the COVID era? Once you find yourself answering these questions, you’ll be in a solid position to establish the objective of your surveys.
3. Use Simple Questions & Scenarios
Overcomplicating your feedback form or survey will yield complicated data and insights. Unless you wish to spend a lot of time trying to decipher your audience’s feedback, stick to using simple questions and scenarios that are easily relatable. Glance through various questions who should ask your event attendees during the COVID era.
4. Avoid Jargon Filled Communication
Your event attendees will immediately close their tabs if you send them jargon-filled lingo instead of intent-filled communication in simple language. The motto of your survey is to extract maximum information and insights with minimum efforts. Keeping that in mind make sure your emailers and survey participation communication are in line.
5. Send Surveys At Intervals
To avoid total abandonment, make sure you schedule your surveys at varying intervals. Maybe your audience was too busy or couldn’t be bothered to participate the first time you sent them a survey. Time it right and send a follow-up survey email reminding them to participate. Provide them an estimated survey completion time before it begins and they’ll be more likely to participate.
6. Acknowledge & Incentivize Them
What do they get for spending their time and data for taking part in the survey? Send them a well-crafted acknowledgment mail or message that makes it well worth their time. Maybe throw in a special invite or early bird discount for your next event. This way you’re not only gaining useful insights but also building your brand relationship.
Don’t forget to combine these insights with our Questionnaires & Surveys feature to get the market edge during the COVID era. Our FLAT 40% COVID Recovery Offer will help you stabilize your event revenue further.
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