Being an event organizer, you’re adept at proactively getting things listed on your event agenda. But the time gaps between consecutive events definitely lack that kind of motivation and it’s difficult to decide what exactly you should be working on during those time gaps.
Apart from planning your upcoming events, here are 5 ways to make use of these time gaps:
1. Network Building
Social media is full of opportunities for you to connect with new members and strengthen existing relationships. Utilize this time gap to connect with your contacts, touch base with your brand advocates from your previous events, or get involved with potential attendees for the upcoming events.
Apart from utilizing LinkedIn for your professional events, you could also depend on it synergizing with professionals and potential sponsors.
2. Manage Your Finances
These points may sound like MBA crash course courses, so here goes. You cannot figure out your event budget right before the day you start working on your next event. And by figuring out, it does not mean estimating how much it’s going to take, but estimating how many resources you have and how much sponsorship can be generated from them.
Build close relationships with banks, business partners, vendors, and sponsors so that you don’t fall short of resources and make productive use of your time gaps.
3. Do Some Ground Work
It’s tempting to relax after wrapping up after the event. But if you end up relaxing for a long time, you’ll jeopardize your next event. A smart event planner realizes that free time is a myth and that this should ideally be the time when you should be filling up your diaries with appointments to accomplish some groundwork for your upcoming events.
Start checking out new venues, building a new team, looking for keynotes, and so on. Our Effective Time Management Tips will help you stay on track while filling in your time gaps.
4. Track Industry Trends
The one way to stay ahead of your competitors is by keeping an eye on everything that’s new in the industry. If you’re too rigid with your strategies, you might not be able to reel in a fresh audience. One way to ensure this is by subscribing to our Yapsody Blog, which is updated with event management, event marketing, branding, social media trends, and industry insights.
Also keep track of feedback from your previous attendees, team members, speakers, sponsors that can help you single out everything that needs to be tackled and everything that needs to be highlighted.
5. Change For The Better
Now, that’s a line you’d probably paste at the back of your bathroom door, but that doesn’t stop it from making sense, does it? Of course, noticing social media trends and incorporating them works, but you should also look back on your successes and failures and see how you can extract lessons from them to enhance your event marketing strategy.
Don’t shy away from tactics that seem risky, because they might just be the game-changers for you. At the same time, ensure that they’re calculated risks.
For those moments when you’re not filling in the time gaps, make you check out all our event ticketing features that will help you streamline your event management, revenue stream, branding, and teamwork.