The kind of social media overdose we are dealing with today, EVERYTHING has to go up on Facebook, even your dog’s first bark anniversary. Likewise, everything has to be tweeted about, too. And the civilian is not the only one who’s affected by this social media wave. Right from politicians to celebrities think Facebook and Twitter are the best channels to let their followers know what they’ve been up to, so as to establish a connection between them and the common public. Amidst all this, if you’re still relying on flyers and banners to do the promotional job for your events, you’re a bigger bimbo than the cheerleader who’s celebrating her first tweet anniversary on Facebook!
Well, you’re not to be blamed entirely because definitely, if you haven’t been using the social media strategy to promote your events, it’s just because you aren’t well “updated” about it. Let us do the honors, in that case!
TWIT-BITS OF TWITTER MARKETING
What’s the first thing that comes to your mind when you think of Twitter? Okay, the blue bird, and? Yeah, 140 characters, and? Oh, come on! If there’s one thing Twitter is so full of, it’s the hashtags! Hashtags are the most effective AND effortless means to promote your event on Twitter (and Facebook, too). All you need to do is come up with a short, witty and crisp hashtag related to your event and throw it around every tweet about your event. If your hashtag is eye-catchy, people will be using it, too, and it’ll soon be a buzz.
Let’s face it – there are very few enthusiasts around twitter who’ll just casually slip in hashtags to your event in their tweets for nothing at all. So, loosen up things on your end and offer a free entry or gift hampers to a lucky user for using your hashtags.
If the event you’re hosting is a big affair, you can level up and commit an entire Twitter account for the event, instead of hashtags. This way, you’ll have a one-stop site for everyone who wishes to know anything about the developments in your event.
Shake up your tweets every now and then! You DO get pissed, don’t you, if your mom keeps reminding you to do the same thing over and over again? Well, your followers will get annoyed, too, if you keep on announcing that your event is coming. Instead, tweet about whatever new is coming up – sponsors, giveaways, online contests – to keep them engaged and entertained.
Lastly, it’s good to ask for retweets, as long as you don’t overdo it, because then you’ll be looked at as if you’re heavily desperate to make this work out.
THERE’S A REASON FACEBOOK HAS ‘EVENTS’ – USE IT!
Status updates and personally pinging friends on Facebook are fine, but when you’re talking about a real event and big promotion, that won’t work. Your statuses are likely to get lost in the stream of profile picture updates, vacation photos and “10 things you never knew about blah” posts. And just how many chat windows are you planning to pop-up to copy-paste-send the same message? Not only is it tedious, but it’s impersonal and has a negative impact.
What you can do is create a Facebook Page for your event, and then create a Facebook Event from that. Creating a Facebook Page has many side-benefits, like:
- You can have a “Like” button on your personal blog or website for the event.
- Anyone can be invited to the Event you create.
- You can rely on the targeted Facebook ads to reach out to non-friends or followers who might be interested in your event.
The key to social media marketing is SHARING. Whatever you do, the progress you make, keep your followers updated on Twitter and Facebook (they being the largest platforms) so that your event doesn’t seem distant to them.
EVENT-HACK FOR FACEBOOK AND TWITTER MARKETING