Even though social media has taken over the entire marketing domain, email marketing remains just as effective a marketing tool for event presenters. And if you don’t agree with this statement, it’s probably because your email marketing strategy is missing out on something. These are a few simple tips to boost up your email marketing strategy:
Mankind’s existence is based on one very simple fact – Everybody is different. It’s easy to find people with similar preferences, but never exactly the same. So, sending the same email to everyone is definitely not going to work. Divide your potential audience into smaller segments depending upon their personalities and interests, and send newsletters that are customized for every segment. This way, you’re more likely to grab their attention.
Today, we have smart email inboxes that filter out spam mail, though even after that, some company newsletters do make it through. But who reads them, anyway? They usually fall prey to Select All -> Move to Trash. If you don’t want your event newsletters to end up in the trash, you need to personalize your emails. Include names of people who the newsletter is addressed to, and make them feel that you are personally talking to them, and not just shooting mass emails to all your contacts in the database. Unless your content is engaging on a personal level, your potential attendees are more likely to ignore it.
You’ve segmented your target audience perfectly, you’ve crafted personalized emails for all of them and created amazing content. Now what? Now, you unleash the power of the Call-To-Action (CTA) button on them. You’ve guided them on a path, now you need to give them a clear direction as to where they’re supposed to go next. If your emails have an in-built CTA button that redirects your readers to the registration page or survey, they are more likely to respond because they’re already in the flow. Make sure you use active verbs like “Register Now!” or “Take the Survey!” on your CTA buttons to create impact.
80% of your target audience is going to view your email on a mobile device: either a smartphone or a tablet. If your email design is not optimized for mobile devices, your chances of getting a response from your email viewers will narrow down to an extremely thin line. So, ensure that your email gets displayed flawlessly on all kinds of digital platforms by adopting a responsive design.
Email marketing campaigns don’t display instant results, so you can always fall back on automated emails to ensure that you are constantly engaged with your target audience. Birthdays, follow-ups, blog updates – they could be anything. Make sure your entire email marketing campaign revolves around your automated schedule so that nothing goes wrong. All you have to do is create relevant content and sit back and relax while all your emails get delivered on time and during hours that are most responsive.
So, you see, the efficiency of email marketing hasn’t been compromised due to newer strategies. It still remains just as effective, only a few simple measures are all that are required to make it all work out in your favor.