Being a blogger and writer myself, I’ve come to realize that the more social media outlets you’re active on, the more hectic it is to keep each one of them updated. Every time I write a new piece, I spend a good two hours simply sharing it on Twitter, Facebook, Instagram, my personal blog and so on. And if you’re an event presenter, this job only gets ten times more difficult because you simply can’t wiggle your way out of social media when practically 80% of your promotions happen right there. On top of that, you are constantly struggling with time management, and even planners cease to offer considerable help.
I won’t deny, social media definitely consumes a lot of time, and for busy people like y’all, it can wreck your schedule. But, there are ways to manage it, and here I’m going to explain five top ones:
ON THE CLOCK
Event planners practically live off clocks and calendars, so this shouldn’t be a tough one. When you sit down to post event updates on social media, you might get distracted really easily, especially when there’s always that ‘View 10 New Tweets’ and ‘20+ New Stories’ popping up again and again. To top it all, you now have push notifications on your smartphones for all twenty social media apps that you’ve installed.
Give specific time windows to these outlets and only be active on them during those intervals. First thing in the morning, plan out your social media ‘schedule’ and stick to it. Turning off your notifications will definitely work since you won’t feel the urge to go back every 10 minutes to check your feed and spend so much time on it. Also, make sure that whenever you’re working on a platform during the time allotted to it, work ONLY on it – create content, engage with your followers, interact with people and so on.
A LOT AT ONCE
Having pre-produced content in bulk always helps, because you won’t have to fidget with new ideas and find ways to execute them right at the eleventh hour. Whenever you manage to squirm a little time off, maybe just before you sleep, after you wake up, during breakfast, or while traveling, you can list out tips related to your industry and post them on Twitter. These same tips can be converted to infographics that you can post on Facebook, Instagram, and Pinterest (try using PicMonkey or Canva for the same) and also include your logo in these pictures to increase your branding.
Yes, content creation might take some time, but scheduling it is a cakewalk for an event planner, at least. Use apps like Hootsuite to schedule hourly Tweets, and follow a similar approach with Facebook posts as well.
SMALL IS BIG
When you have ideas on your mind, you want to jump into the implementation. And if you take a really big leap, you might just fall and break your head. This simply means that just because there are a hundred social media outlets out there, you don’t have to be on each one of them all at once. Instead, start with platforms that you’re familiar with, or the ones that are popular in your niche. Later, when you are smoothly managing these platforms and are still left with enough time to start promoting on others, you could expand to more channels.
HOW FREE IS FREE TIME?
As I already mentioned, you could use up your free time (or ‘dead’ time, as they call it) for following up on your social media accounts. This is usually the time where you anyway can’t do something else that’s really productive, for example, when you are waiting in the checkout queue at the supermarket, or waiting for someone at the restaurant before a meeting. You could utilize this time to check your feed, retweet people on Twitter, and you could also create new content using your phone.
SCHEDULE YOUR CONTENT
This is probably a continuation of the second point. For every kind of content that you want to put up online, you can have a rough idea in your mind about the where, when, and how. Divide your content into categories, and then plan how much from each one of it are you going to post in a day, or over a week. So, you won’t have to spend another hour contemplating the kind of content you want to post, instead, you’ll have a domain that’ll give you a line of thinking when you’re considering what to post.
So, there you go. Now that you know it won’t be that difficult to manage your social media accounts, you can utilize that time you spent stressing out for coming up with new social media strategies, all the while keeping these five tips at the back of your head.