Recent times have definitely witnessed Twitter trying its best to enhance user experiences within the 140 characters constraints. After canning the character limit on personal messages, Twitter is all set to release a brand new feature – Twitter polls – and here’s a gist of how that is going to work:
- You no longer have to ask your followers to “like or retweet”, and then count what beats what, because Twitter polls are native.
- Your question has to be one that receives snappy responses because it will only have a life-span of 24 hours.
- You, or anyone for that matter, can’t see individual responses. This kind of privacy will ensure maximum participation from users.
- After the poll is finished, the aggregate results will be shared publicly.
Yes, the feature is not available to all users yet (and nobody knows when exactly that’s going to happen), so you can keep checking back regularly.
Being an event organizer, though, do you think you could use it to your advantage? If yes, how? Let us answer that for you!
1. Where do I host the event?
This can be a very tricky decision to make, especially when the wrong venue could mean that people can’t (or won’t) attend at all. If you’re stuck between two extremely close choices and are not able to weigh the pros and cons, why not ask your followers (who might as well be your potential attendees) to choose?
2. When do I host it?
Just like choosing a venue, choosing the right date can be quite a task. You may accidentally choose a date that’s a holiday you don’t celebrate or one that clashes with another event that your potential attendees are going to attend. So, if you have two dates in mind, put them up for a poll and let the crowds decide what would be a great day to attend your event.
3. What should it be about?
When customers feel a kind of ownership over a product/service, they’re most likely to buy it. If you let them choose between the two topics you’ve shortlisted to base your event on, your ticket sales are most likely to boost up. And, of course, they’ll enjoy the event more when the agenda will be based on their interest completely (or so you make them believe)!
4. What would be the theme?
Any theme – ranging from a fancy dress party to a charity ball – adds sparkle to your event and makes it more appealing against competitive events. Even though you have a wide range of themes to choose from, once you’re left with two diametrically opposite themes or two extremely similar ones, it’s going to be difficult to figure out which one will appeal to your target audience more. What better way to find out than ask them?
5. Can I use it to figure out the market?
Of course, you can. You can ask if people would pay a certain amount to attend an event based on a certain topic/theme, or for an existing event, you could ask if they’d want to buy VIP event ticket or a new ticket type. You can only have this as one data-point in your research, but it’ll definitely provide a fine insight.
6. Woohoo! A competition!
Instead of breaking your head, trying to figure out two choices to put up for the polls, you could begin with 6 bands or musicians and then invite their fans to vote for the ones that should perform at your event. The winner of each poll will then be put up against another winner, and this will continue until there is a final showdown between the finalists.
7. Create topics for Discussion
If you’re running out of good topics that can be used to create promotional blog posts or as discussion points on the day of your event, you could have a question up, like – Is Twitter an extremely effective tool for event organizers? And you could use the response as a base for topics of discussion or blog posts.
8. Get a Feedback before you get your Instant Noodles
Yes, it’s going to be that quick. You could use Twitter polls during the event to ask your audience whether they agree with the point(s) a speaker is making, or whether the food is delicious!
9. Get to know your audience
Before you start a discussion, you could ask your audience certain questions related to the discussion that would help you give a more meaningful direction to it. For example, if you’re going to discuss social media marketing, you could ask people if they think word-of-mouth is still better than social media as a marketing tool.
10. Or, simply have some fun!
It’s a new feature, and everybody is going to have some fun with it. Even you could do that by asking random questions to your followers, like, is Messi better than Ronaldo, or would they choose peanut butter over cheese, and so on. This will help you to build a rapport with your potential attendees and get you closer to them.
Of course, Twitter has a thing for restrictions, be it the 140 character limit or only two-option polls. Nevertheless, it has always offered promotional benefits to event organizers, and it will continue to do so!
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