What’s the one thing that determines the success or the failure of a business? Why the customer of course! If you own a business, you’ll agree with this. Your customers are not the only people who use your product. They are the hands and feet of your company who would help your company make or break it in the market. If you don’t succeed in attracting audiences to your company (oh, and obviously keep them hooked to you), you wouldn’t make it very far in this highly competitive industry. You see, a satisfied customer would go a long way in promoting your business. If they like you, they would mention your name to their friends who would pass on the message to their friends. Thus, it works like a chain reaction- a chain reaction which would benefit you in ways you cannot imagine.
Has your business still not reached the heights you feel it deserves? It could have something to do with the customer service you’re providing. There are a few ways of attracting a customer to your business; here are a few of them-
1) Do you have an online presence?
Given the fact that all communication and interaction seems to take places online in the present generation, customers are going to judge you by your online presence. Are you available on social media? What would be the first thing customers see when they google you? All of this matters and they play a key role in ensuring the popularity of your company. Unless you give them something that they like, your customers wouldn’t even give you a second look. As they say, the first impression (in this case, your digital presence) is the last impression.
2) Have you optimized your website?
If you’re a company that’s largely dependent on customers, you need to make sure that your website is search engine optimized? Where does your website feature if someone looks up a product or service you provide? You must understand something, customers are pretty ruthless. Also, they would rather visit websites that feature near the top and appear trustworthy. That is why you need to pay special attention to SEO and ensure that you make it to the top of the list. If you haven’t done this already, you now know why you’re missing out on customers.
3) Are you on popular social media?
Seldom will you come across customers who do not have an account on social media? All of you out there must be pretty active on social media platforms like Facebook, Instagram or even SnapChat. Now if you look at the other companies around you, you’ll see that they all have pages and groups on social media. You too need to make a move as soon as possible, if you haven’t already. Attractive images, relevant blog posts, impressive posts- these are things that will appeal to your audiences. The logic is pretty simple nowadays- more the number of likes, the more popular a page is. Cruel and unfair, yes, but true no doubt.
There you go. In a nutshell, the easiest and the most popular way of attracting customers today is to widen your reach online. You need to make sure that customers do not have to scour every nook and cranny of the World Wide Web just looking for you. If customers acquisition is your main goal, you need to start nurturing the online presence of your company.